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The elite like to wear jewelry that makes them stand out from the crowd. Godson Umeh, a 25-year old British-Nigerian jeweler behind Watches by Godson, makes beautiful custom-made jewelry treasured by the Hollywood elite. He was born to Nigerian parents and raised in the United Kingdom. He went to school in the UK until he was 16 years.
Godson started doing business when he was 20 years old. He sold things to his family and friends. Soon, they developed the habit of calling him any time they needed something. He didn’t let his customers down. They nicknamed him “Godson the Plug” because of his efficiency, and he later created his business Watches by Godson. To learn more about Watches by Godson visit his Instagram page.
Why Godson Decided to Become a Jeweler
His passion for the fashion industry, especially jewelry, is what inspired Godson to join the trade. In the past, he enjoyed selling unique pieces of jewelry and other products to his friends. Right now, he is solely focused on Watches by Godson, creating waves with his one-of-a-kind pieces, and scaling his business.
He is a hard worker who spends countless hours on his business every week. Watches by Godson has high-ranking clients that include Raheem Sterling. His popularity keeps on rising as his reputation grows. His dream is to spread his brand throughout the world. But for the moment, he is expanding his reach in the UK.
Godson is one of the new players in the industry who is changing the scene through his new watch and jewelry designs. The success that Watches by Godson currently enjoys can be linked to his experience in the sneaker reselling industry. He took advantage of the power of social media to spread his brand. Social media also helped him to connect and create a following of high-profile clients.
His elite clientele love his designs and creativity, and they continue to hire him to make their custom jewelry. The quality of his jewelry matches international standards, such as jewelry from notable brands like Armani, Louis Vuitton, and Dior. Watches by Godson designs continue to attract the attention of celebrities and notable people across the globe.
His Business Model
Watches by Godson believes that customer satisfaction is the greatest marketing tool. He designs unique pieces and relies on recommendations to get his next customers. He doesn’t do many public relations or marketing campaigns. His few marketing campaigns are meant to highlight the quality of his jewelry.
Additionally, he tries to make his pieces as unique as possible. Godson makes sure everything is as close to perfection as possible, from the cut of the diamond to how it’s held in the piece. Today, Godson is proud to own a showroom in the center of London. His showroom is not like any other because it enables his visitors to feel comfortable.
The Watches by Godson showroom is exclusive, and visits are only allowed through personal appointments. His vision is to open showrooms across the world and focus on the needs of his clients. The pandemic has rocked the luxury jewelry market, but Watches by Godson has remained afloat and continued to grow his business.
