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The New Face of Man

Digital Journal — It felt as though a cat was licking my face. The recognizable feeling of a feline tongue — rough but not too abrasive — gently pursued each corner of my face. I couldn’t see what was going on, as my eyes were covered with the bright yellow goggles usually found in tanning salons. They were protecting me from the aluminium oxide crystals that were being shot at my face at high speed.
A strange feeling at first, but I quickly became comfortable and relaxed. I lay still in the chair and breathed slowly as the nurse finished my microdermabrasion treatment.

The rough and rugged look has been left in the 5 o’clock shadows, as men discover the importance of looking good. — Photo by Digital Journal

Crossing over from a Hollywood fad into the mainstream, microdermabrasion is one of the more recent skin-care procedures men are adopting. Known as an “instant facelift,” microdermabrasion is the application of tiny rough crystals to buff away the surface layer of skin (what women call “exfoliating”). The treatment has become one of the most popular non-invasive, non-surgical cosmetic treatments in the world. It’s an effective alternative to more expensive procedures such as plastic surgery, chemical peels and Botox injections.

“It won’t take away all wrinkles and age spots,” skin-care specialist Pat Gates said in a recent interview. “But people love the procedure. Once they have it done, they can’t wait to come back.”

The rising interest in cosmetic treatment and surgery is not a new fad — the topic has been widely discussed, especially in the aftermath of popular reality TV shows like The Swan — but interest in these procedures, specifically with men, has picked up pace.

This article is part of Digital Journal‘s Summer 2005 issue. To read the rest of this story, pick up your copy in bookstores across Canada or the United States!

There is much, much more waiting for you in this expanded issue of Digital Journal magazine, so pick up your copy today!Digital Journal is available in Chapters and Indigo bookstores across Canada. The magazine is also available at Barnes & Nobles and Hastings Bookstores across the United States. You can also subscribe to Digital Journal now, and receive 8 issues for $29.95 + GST ($48.95 USD).

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