ORLANDO, Fla. – Building on its success as the nation’s largest multi-store
chain of recreational vehicle dealerships, Holiday RV Superstores, Inc.
(Nasdaq: RVEE) today unveiled a comprehensive e-commerce strategy designed
to drive RV and boat buyers to its new website: www.recusa.com.
The Orlando, Fla.-based chain, doing business as Recreation USA, said
visitors to the business-to-consumer (B2C) website will be able to buy and
sell RVs and boats, obtain online financing and insurance information,
quotes
on trade-in, parts ordering, service availability and an ongoing RV
travelogue.
A second phase of the website, to be rolled out later this year, will link
consumers to RV and boat manufacturers, suppliers, banks, insurance
companies,
campgrounds and amusement parks. It will also feature an interactive help
desk and coast-to-coast service scheduling.
“Recusa.com is the perfect online complement to our brick-and-mortar
dealerships and a key component in our strategy of becoming the nation’s
recognized retail leader of RVs and boats,” said Ronald G. Huneycutt,
president and CEO of Recreation USA. “We want to be the place where America
shops for leisure — whether it is an RV buyer walking onto the lot of one
of
our 14 dealerships or a boat buyer pointing-and-clicking his way through our
‘virtual’ dealership.
“We recognize that to be successful in the e-commerce arena, we must blend
commerce with content. We will provide useful content and services designed
to enhance the lifestyle and fulfill the needs of the RV or boating
enthusiast.”
Recusa.com features: A “virtual dealership” offering a wide selection of new
and used motorhomes, travel trailers, fifth wheels, boats, motorcycles and
all-terrain vehicles (ATVs) from more than 60 manufacturers. The site also
features a selection of used sport utility vehicles (SUVs), trucks and cars.
Interactive capabilities will allow consumers to buy vehicles, receive
trade-in quotes, secure financing, apply for insurance and receive warranty
information. An online parts & accessories catalog, featuring camping
equipment,
housewares, hardware, awnings, plumbing supplies, etc.
“America is changing the way it shops — and the way it gathers
information,” said Mike Riley, chairman of Recreation USA. “Recreation
USA’s
strategy of combining its dealer lot strengths with online convenience
should
prove to be an unbeatable combination in the marketplace.”
Recreation USA, the nation’s only public traded chain of RV and boat
dealerships, operates 14 dealership locations in California, Florida, New
Mexico, South Carolina, Virginia and West Virginia. Recreation USA
dealerships sell, service and finance more than 60 RV and 10 boat brands.
