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Olympics Added to NBC’s High Definition Television Lineup

NEW YORK – NBC, in association with HDNet, will
broadcast selected events at the upcoming 2002 Olympic Winter Games from
Salt Lake City in high definition, Gary Zenkel, Executive Vice President,
NBC Olympics, announced today.

“NBC’s high definition Olympic broadcasts from Salt Lake will deliver the
world’s premier television event to NBC affiliate stations’ digital
television homes using the world’s premier television technology,” Zenkel
said. “We are pleased to be able to tap into the experience HDNet has in
covering sporting events in high definition.” The NBC HDTV Olympic
programming will also be available on HDNet’s Channel 199 on DIRECTV.

The HDTV broadcasts will be offered as a separate and distinct feed from NBC
‘s standard definition broadcasts of the Games on NBC, CNBC and MSNBC. The HDTV broadcasts will air portions of the previous day’s competition and will
be available to the growing list of 32 NBC DTV affiliate stations which
currently cover more than 42 percent of the country.

Jack Sander, Executive Vice President, Media Operations, Belo Corp. and
Chairman, NBC Affiliate Board, said, “We support and applaud NBC for this
innovative effort. NBC has worked with the affiliate board all the way and
we appreciate the involvement. We believe this allows for the growth of high
definition television while protecting the core Olympics, NBC and local
stations throughout the country. Since these telecasts can be seen on all
local digital channels, and local stations will have sales inventory to
sell, we are full partners in this effort.”

Mark Cuban, Co-founder and Chairman of HDNet, said: “For the first time
ever in the United States, NBC and HDNet will provide audiences an Olympics
viewing experience that only the incredible picture quality and widescreen
capabilities of HDTV can deliver – it’s like being there.

“Anyone who doesn’t have an HDTV and HD receiver should add those items to
their holiday wish lists, because the homes with HDTVs will be the most
popular houses on the block during the Olympics.”

HDNet, the leader in high definition broadcasting, produces and televises
more hours of HDTV programming each week than any other network. Available
on DIRECTV channel 199, HDNet’s programming lineup includes National Hockey
League and Major League Baseball games, as well as a variety of other
sporting events, concerts, movies, documentaries and specials. Co-founded
by Mark Cuban and General Manager Philip Garvin, HDNet has produced and
broadcast an unprecedented number of live HDTV sports and entertainment
events from its special HD mobile production trucks.

The high definition Olympic broadcasts will air daily from 3-11 p.m. ET and
will be replayed from 11 p.m. to 7 a.m. ET and again from 7 a.m. to 3 p.m.
ET. The broadcasts will feature the Opening and Closing Ceremonies from
Rice-Eccles Stadium, figure skating and short track speed skating from the
Salt Lake Ice Center, speed skating from the Utah Olympic Oval, ski jumping
from Utah Olympic Park and hockey from the E Center. The high definition
format will be 1080i with Dolby Digital 5.1 Surround audio.

NBC is only the second Olympics rights holder worldwide to provide viewers
high definition broadcasts. NHK, Japan’s Olympic broadcast rights holder,
first aired high definition broadcasts from selected venues at the 1992
Barcelona Games.

In addition to the 2002 Olympic Winter Games, NBC currently provides HDTV
broadcasts of “The Tonight Show With Jay Leno” five nights a week, “Crossing
Jordan” Mondays at 10 p.m. ET/PT as well as other select sporting events and
specials. “The Tonight Show With Jay Leno” was the first regularly
scheduled television series to be broadcast in HDTV.

The 2002 Olympic Winter Games from Salt Lake City will be held February 8-24 and will be the first Winter Olympics in the United States since the 1980
Lake Placid Games, 22 years ago. The Salt Lake Olympics are the second
Games in an unprecedented five consecutive Olympics to which NBC owns the
U.S. broadcast rights. “The Complete Olympics” from
Salt Lake City will be available exclusively on NBC, CNBC, MSNBC and online
at NBCOlympics.com.

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