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The island of Nevis is distinguishing itself from other Caribbean destinations through a striking new tourism campaign. Nevis is positioning itself as a luxury travel destination for those seeking Caribbean authenticity, with updated branding viewable on the Tourism Authority’s website.
The campaign was launched at an exclusive event in New York this month, and was attended by the island’s Premier Mark Brantley.
Brantley explained that the island’s new branding is eccentric while different at the event, which was attended by a large number of media and industry professionals. It therefore builds on the island’s unique appeal to global visitors.
“The black and white imagery in parts of the campaign is intended to evoke class, sophistication, elegance, old world charm, authenticity, a deep history… all of which aptly describe our island,” the Premier said.
“We’re trying to evoke a timelessness. If you want seclusion, if you want courtesy, if you want that bespoke experience, then Nevis is the place to go,” he added.
Nevis’ rustic charm and cultural offerings are embodied by the phrase ‘It’s a Nevisian Thing,’ known widely among locals and international visitors alike. It’s common to see guests return to the island, fostering a unique and welcoming visitor community.
Nevis has sought to maintain its historic charm while also providing visitors with a truly luxury experience, in contrast to other Caribbean destinations. The island’s reputation for some of the region’s best food offerings and overall traveller experience, complete with several high-end hotels including the renowned Four Seasons Resort, are gaining recognition internationally.
Nevis has also managed to carefully manage increasing visitor demand unlike other Caribbean islands, including neighbouring St. Kitts. It does not have cruise boat facilities, high-rise buildings or branded fast food chains.
A destination long chosen by UK royals, Premier Brantley’s administration has been working hard to improve facilities at the island’s airport, enhancing the island’s attractiveness to international visitors.
But despite maintaining its deep-rooted charm, the island continues to attract foreign investment to drive its further growth. As the Premier stated, positive developments are on the horizon including a potential ‘game-changer’ which would solidify long-term economic growth.
“We’ve been progressing quietly, but we want the world to take notice. It’s time to make a bit more noise. It’s time that Nevis becomes part of the conversation,” Brantley said at the event.
