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While fashion-lovers and Instagram users alike undeniably know the names of supermodels Gigi and Bella Hadid, the public is less inclined to know the name of their privacy-loving — yet equally talented — older sisters, Alana and Marielle Hadid.
In 2017, the famous family’s low-key duo set out with their father Mohamed to create a fashion-worthy venture in its own right — but this time, from a designer’s lens. Meet Hadid Eyewear, the stylish sunglasses brand with built-in solar protection perfect for both on and off the beach.
An inherent sunglasses aficionado herself, Alana’s own 100-plus collection of lenses inspired her natural segue into eyewear design, bringing Marielle’s own personal style in on the project and blending the entirety of the Hadid clan’s unique vibe throughout.
“We wanted something that represented our whole family, and we definitely wanted something for everyone, to have a pair that would fit every face, every personality,” said Alana upon the brand’s launch.
Featuring six distinct styles, the Hadid sisters meticulously crafted each and every pair to be universally flattering to all face shapes. Styles like ‘Runway’, named in a clear nod to the sister’s model siblings, boast a number of reflective colorways ideal for walking the city streets, while more subdued designs such as ‘Captain’ have become the go-to everyday glasses choice for the family’s patriarch, Mohamed.
“If you look at my father’s Instagram, he is wearing sunglasses in every photo,” revealed Alana. “We are pleased to do something accessible to everyone. We wanted to keep prices at a point where if someone really loves them, they can buy them in all the colourways.”
With a number of trendy options to choose from, Hadid Eyewear’s checks all the boxes for a summer staple pair of sunnies: quality, cost-efficiency, and all-importantly, style.
To browse all of Hadid Eyewear’s eye-catching collection, visit the brand’s website and Instagram for more.
The content featured in this article is brand produced.
