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“Think about all the money you and your family have spent on everything up to this point in your lives. Could you write me a check for that amount now?”
This is one thought-provoking question that Jayson Lowe and Richard Canfield ask, in their new book, Don’t Spread the Wealth, and on their podcast (Wealth on Main Street,). They are referring to a problem, and that problem is you’re doing all the work and everyone else is getting all your money. Think about it. Lowe and Canfield’s approach with their business Ascendant Financial goes beyond traditional financial planning by prioritizing the well-being of families and focusing on being their Infinite Banking guide.
This focus on the Infinite Banking Concept empowers families to control the banking function themselves, keeping their money where it belongs … in the family, and away from onerous taxation and unnecessary risk.
“Imagine trying to build a house by ordering random lumber and tools without a blueprint,” Richard says. “You’d end up with a crooked, unstable mess. Now, why would you approach your financial life the same way — without a clear, intentional plan?”
By implementing the Infinite Banking Concept, clients assume total and absolute control over how they finance all the things they need during a lifetime, such as automobiles, major appliances, education, homes, investment opportunities, etc, while building their own warehouse of wealth. This process helps families to create a peaceful stress-free way of life financially.
As Lowe says, “The heart of this process is about keeping the flow of money within the family and breaking free from the financial traps others fall into. People earn an income, pay taxes, and then systematically transfer all their money away, repeating the cycle over and over. That’s a problem and our clients embrace the Infinite Banking Concept as their solution.”
Lowe has been specializing in the education and implementation of the Infinite Banking Concept since 2008. He is a chartered life underwriter and the founder of Ascendant Financial, operating in the United States and Canada. Together he and Canfield are Co-Founders of Wealth on Main Street, an education company delivering content to North Americans. Don’t Spread The Wealth is their fourth book release.
As such, they have accrued glowing testimonials from individuals whose financial lives have fundamentally changed, as evidenced by the thousands of five-star Google reviews from real people sharing their experiences. As Lowe says, they are the gold standard in educating the general public about the implementation of The Infinite Banking Concept in North America.
In many ways, Lowe and Canfield’s work is an extension of the work their late mentor, R. Nelson Nash, began. “R. Nelson Nash developed and pioneered the Infinite Banking Concept,” Lowe says. “He is the late author of the number one best-selling book titled Becoming Your Own Banker, which has sold more than 550,000 copies and is self-published. And so our book is an extension of what Nelson pioneered and developed with a focus on family first conversations.”
Lowe and Canfield’s teams aim to help people by guiding them to financial freedom. “Since inception, we’ve led with education first, not product first. And so our clients tell us what makes us unique and what sets us apart, and what they share repeatedly and frequently is that when they work with an advisor on our team, they get our entire team. So all of our experience, all of our resources, are brought to bear, and we’re accountable only to you.”
Overall, Don’t Spread the Wealth challenges readers to think about who is profiting from all their hard-earned money. Canfield asks people who are unsure of their financial plans, “Which payment would you rather make: the one where your family benefits or the one where someone else’s bank benefits?”
Lowe reiterates that the entire process is “all about controlling how you finance all the things you need throughout your lifetime while increasing your net worth, literally every day, which can’t go backward, can’t be repossessed, can’t lose value, and puts you in a position where you create a very peaceful, stress-free way of life financially.” In this way, Lowe and Canfield are changing how families think about where their money resides and how to best utilize it for the advancement of themselves and their children.
