A new study looks at which parts of the U.S. contain the greatest number of residents who appear to want to invest. This reveals the biggest interest to be with real estate and with Hawaii ranking top. Here, Hawaii shows the highest interest in personal investments, with 301.45 monthly searches per 100,000 residents. With target areas five most-searched personal investments in the U.S. are real estate, derivatives, stocks, precious metals, and bonds
The study was conducted by the firm Moneywise. To draw these conclusions the firm used Google search data from January 2024 to August 2024 to find which states are looking for personal investments the most. In addition to this, the study also looked at which personal investments US residents are looking to invest in the most. This was conducted using Google Keyword Planner, the search volumes were gathered for 95 different personal investments using a combination of 14 variations such as, ‘investments’, ‘invest in [type]’, ‘how to invest in [type]’, ‘best [type] investments’
In addition to looking at which states are most interested in personal investments, the study also looked at which personal investments people want to invest in at a national level.
The top five personal investments US residents are searching for the most:
- Real estate (131,693 searches)
- Derivatives (86,786 searches)
- Stocks (85,450 searches)
- Precious metals (53,900 searches)
- Bonds (51,439 searches)
After these five, the following investment areas are likely to be selected (in ascending order of popularity):
• Retirement accounts
• Collectibles
• Cryptocurrency
• ETFs
• Private equity
• Currencies
• Cash
• Fossil fuels
• Agriculture
• Annuities
With the top ten states with the greatest investment activity:
- Hawaii
- Rhode Island
- Vermont
- New York
- Delaware
- Wyoming
- Colorado
- Alaska
- Massachusetts
- New Hampshire
In terms of the locales, as indicated above, Hawaii is the state whose residents are searching the most for personal investments, with 301.45 monthly searches per 100,000 residents. The most searched-for personal investment in this state is real estate, which has an average of 1,059.
Rhode Island placed second, with 289.81 monthly searches per 100,000 residents. Rhode Island’s most popular personal investment is derivatives, with an average of 653 monthly searches. Ranking third is Vermont, with 281.87 monthly searches per 100,000 residents. Since January 2024, Vermont has seen an average of 310 monthly searches for real estate, making it this state’s most searched for personal investment.
New York ranks fourth, with 266.81 monthly searches per 100,000 residents. Real estate is the most sought-after personal investment in New York, with an average of 9,140 monthly searches. Rounding out the top five states most looking to invest is Delaware, with 264.08 monthly searches per 100,000 people. Real estate is also Delaware’s most popular personal investment search, with an average of 696 monthly searches.
At the other end of the scale, Mississippi residents are least interested in investing, with just 119.87 monthly searches per 100,000 residents. Arkansas residents were found to be the second least interested in investing, with 130.02 monthly searches per 100,000 residents, and Kentucky placed third from the bottom with just 132.29 searches per 100,000 residents.
