SANTA CLARA, Calif. – Intel Corporation, the world’s largest chipmaker, will launch a $300 million Pentium® 4 processor worldwide marketing campaign, starting February 19. Intel will kick off the campaign with new TV commercials featuring the nationally renowned, Grammy Award-nominated theater troupe, Blue Man Group. The advertising is designed to raise awareness and excitement for the new Intel Pentium 4 processor.
The marketing campaign will introduce a new tagline, “The Pentium 4 processor. The center of your digital world.” Powerful PCs, such as those based on a Pentium 4 processor, are now being connected to the Internet and combined with a vast array of new digital entertainment and information devices, making the PC the centerpiece for today’s music, imaging and video experiences.
“The Pentium 4 processor is ushering in the Extended PC era where powerful PCs are at the center of your digital world,” said Pam Pollace, Intel vice president and director of Worldwide Marketing Operations. “This new campaign, featuring Blue Man Group’s innovative and creative style, is very synergistic with the Intel brand and enables us to introduce the Pentium 4 processor in a fun, fresh new light.”
“The three, 30-second television ads, titled Tubes, Light Bulbs and Raising Four, will showcase Blue Man Group unveiling an iconic “4” in a variety of unexpected ways. The ads feature music created by Blue Man Group. The campaign will also include Blue Man Group in a number of online ads and retail demos. The advertising will run through May.
Blue Man Group’s emphasis on visual communication provides global appeal for the new Pentium 4 processor advertising,” Pollace said.
The television ads were created by Messner Vetere Berger McNamme Schmetterer/EURO RSGG, New York, in collaboration with Blue Man Group. The interactive advertising was developed by Modem Media Poppe Tyson, San Francisco.
