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How Locherber Milano became the new fragrance industry-leader

Locherber Milano, a home fragrances company, has mastered the art of scent and elevated it to perfection

Locherber Milano
Locherber Milano products are bottled in ultra-modern patented design bottles with registered design stoppers carved from different types of wood or chiseled from rare marbles.
Locherber Milano products are bottled in ultra-modern patented design bottles with registered design stoppers carved from different types of wood or chiseled from rare marbles.

Opinions expressed by Digital Journal contributors are their own.

Smells sometimes trigger powerful memories, especially emotional ones. A scent can carry one away to a distant past and make one relive the emotions lost in the depths of one’s brain. Such is the strength of this sense; the delicious scent of baking bread drifting from a bakery may act as a time portal, teleporting you from a bustling New York street to a provincial Italian village you once visited decades ago. The scent is capable of finding shortcuts on a memory trip. 

Locherber Milano, a home fragrances company that belongs to Cosval Group has mastered the art of scent and elevated it to perfection. The Group was founded in 1972 by the Baerlocher family from Switzerland. Its home fragrances are designed and hand-made in Italy. Today, the company is run by the third generation of family entrepreneurs Stefano and Brigitte Baerlocher. They are reshaping the luxury home fragrances brand in keeping with the old traditions of exquisite craftsmanship, Italian history, and design and reinforcing them. 

Locherber Milano products are bottled in ultra-modern patented design bottles with registered design stoppers carved from different types of wood or chiseled from rare marbles; the stoppers themselves are unique design objects.

Inside those beautiful containers are one-of-a-kind aromas for your home. Locherber Milano fragrances remind us of the time and place and a journey in discovering ingredients all over the world, such as the Malabar Pepper from India, the Dokki Cotton from Egypt, Linen Buds from Italy.

The packaging is as elegant as the content, each product featuring a unique, handmade accent, whether aged driftwood or exquisite glass. Nothing is left to chance, from the glass of the hand-painted bottles to the labels made of jacquard fabric; each finished bottle is unique and precious both in appearance and fragrance. 

The company recently added a boutique in Rome to its Milano flagship store. To learn more about Locherber and the line of luxury home fragrances they offer, visit their website or follow them on Instagram.

The content featured in this article is brand produced.

Saqib Malik
Written By

Saqib Malik is Director & Head Of Business Development of Prestige Perfections, a world-class service provider in the fields of well-known artist management, digital marketing, PR, music production, reputation and crisis management.

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