Opinions expressed by Digital Journal contributors are their own.
While the beauty industry has been around for decades, one emerging market that continues to grow is the beauty device market. Projected to be worth a $64.5 billion market by 2030, beauty devices are now commonly part of many regimens and skincare routines. Founder and CEO of up-and-coming beauty and wellness brand 7E Wellness, Pooja Johari is gaining recognition for her use of microcurrent technology in the brand’s most popular device, the Myolift QT Plus.
As an advocate for noninvasive skincare alternatives to surgery and injectables, Johari developed the device to serve as the holistic solution to lifting and toning facial muscles. While much of the industry places emphasis on how to look your best, regardless of the method or technique, Johari’s 7E Wellness is changing the way women approach the beauty and aesthetics industry by focusing on helping women feel confident and empowered with devices that cater to consumers and practicing aestheticians.
With a Masters of Science in Biomedical Engineering from the University of Southern California, Johari set out to create 7E Wellness to eliminate the usage and need of invasive skincare solutions. Though fillers and Botox have been popular for the last 20 years or so, more and more, younger generations are seeking alternatives that are preventative and furthermore encourage and facilitate healthy, safe and natural practices.
Founding 7E Wellness in 2008, Johari’s brand continues to be recognized as an industry disruptor with different solutions that are natural, holistic and furthermore FDA cleared. Proving that you don’t have to get a facelift in order to see results, the microcurrent technology devices are competitively priced and offer results that are consistent and real.
“We’ve dedicated a lot of time to ensuring that our products are easy to use and consistently effective,” Pooja says. “We wanted everything we made to be simultaneously intuitive and effective and I think we’ve done that. There’s nothing subjective about what we created—you can plainly see the results. And getting started is overtly simple.”