Dar Dowling chatted about the significance of self-publishing, especially in the digital age.
Background on Dar Dowling
Dar Dowling is a leader in publishing, brand strategy, and marketing, with over a decade of experience guiding authors, creatives, and entrepreneurs through every stage of the publishing journey.
Serving in the capacity of Executive Vice President (EVP) of Atlas Elite Publishing Partners, Dowling plays a pivotal role in shaping literary and brand success stories across a variety of publishing models, including traditional, hybrid, and independent routes.
Dowling’s expertise spans content development, editorial direction, design oversight, digital marketing, and platform-building. She works closely with clients to refine their narratives, amplify their voices, and build lasting connections with their audiences.
A bestselling author, filmmaker, and visual artist, Dowling brings a multidimensional perspective to storytelling and brand-building.
Can you talk about the importance of self-publishing?
Absolutely. Self-publishing isn’t some second-tier option or a plan B. It’s a bold, creative revolution. For many, it’s about liberation—about stepping outside the traditional gatekeeping.
Self-publishing gives you permission to be fully yourself on the page. No filters, no compromises. You own your words, your vision, your entire artistic identity. That’s powerful.
What role do you play in helping authors or artists launch their work into the world?
One of my favorite parts of the journey is helping creatives go from idea to impact. I don’t just show people how to publish a book or launch a creative project—I help them build a lasting presence.
We focus on the story, of course, but also on the brand behind it, the message that drives it, and the community that will carry it into the world.
I guide them in shaping their narrative, developing their visual identity, designing a launch that reflects their values, and creating a strategy to maintain momentum.
Press, reviews, bestseller strategies, awards, collaborations—I support them through every step. My goal is simple: to amplify their voice so powerfully that the world can’t look away.
In what ways has the digital age reshaped our sense of creative community?
The digital age has changed the game. Yes, it can feel fragmented sometimes, but if you know where to look—or better yet, if you create the space—you’ll find these vibrant pockets of connection and support.
Community today isn’t bound by geography. We’re building movements across continents, supporting each other’s launches, and collaborating across mediums. It’s real, it’s electric, and it’s essential for sustaining creative work.
How can other people self-publish in this digital age?
There’s no one-size-fits-all route, but the tools have never been more accessible. For those choosing the self-publishing path, platforms make the process easier, but what truly matters is intention.
Start with clarity—what’s your message? Who are you speaking to? Build your brand like you’re building a world. And don’t go it alone.
Seek guidance from those who know what they’re doing—people who’ve successfully helped others bring powerful books to life.
Surround yourself with the right community. Build your own imprint. Make it a movement, not just a book.
Can you walk us through a typical process of self-publishing?
Sure. It always starts with the story—that raw, honest thing only you can say. Then we move into development: editing, design, and layout.
Each book is a multidimensional experience. The cover, the typography, even how it feels in your hands—it all matters. Then there’s the business side: distribution, metadata, launch strategy.
Don’t forget the post-launch—building a brand around your book, connecting with your readers, keeping the energy going. It’s a marathon, but one worth running.
Sometimes, self-publishing gets a bad rep from people (and something that they consider a last resort)… What are your thoughts on that?
That mindset is becoming outdated. The publishing world is shifting—rapidly. Some of the most groundbreaking work in the past decade has come from the indie space.
Self-publishing isn’t a last resort; for many authors, it’s the first choice. Why? Because they refuse to dilute their voice just to fit someone else’s mold.
They want to maintain control over their work, shape their own narratives, and lead with authenticity.
What is your advice for people who wish to self-publish?
Know your why. Know your voice. Don’t wait for permission. Invest in your craft, learn the business, and surround yourself with people who believe in your work. If it calls to you, build your own imprint and claim your space.
You’re not just publishing a book—you’re creating a platform, a legacy, a ripple effect. Make it count. Recognize the power of connection—and embrace it fully.
To learn more about Dar Dowling, follow her on Instagram.
