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Art is a manifestation of an artist’s soul. An artist conveys their feelings to the world through art and connects with people along the way. With the wave of modernization, art has been changed. It is no longer restricted to the canvas but has moved to the digital realm as well, thanks to the new breed of digital artists working hard to revolutionize art in a different way. We discovered, through conversation with the anonymous artist that founded Criss Bellini, that the brand is becoming a popular creator in this space. Criss Bellini art is known to bridge the gap between cheap art and exclusive masterpieces to make art affordable to people across the world.
The founder of Criss Bellini chooses to stay anonymous throughout his career since he wants people to focus on his art instead. He wants to be identified by his creativity, not his name. It all started after he noticed the poor state the art world was in. People were deceived by cheap-looking posters in the name of art. Those who stood out in this space were exclusive artworks that were offered as single pieces, costing a fortune. This created a void for middle-class art connoisseurs where they couldn’t afford exclusive art or fell into the trap of buying poor art pieces.
This anonymous artist thought of bridging the gap by creating exclusive art in limited editions and created Criss Bellini. This way, he was able to keep the artwork within an affordable range and also maintain exclusivity. Not only is the work exclusive, but unique as well. The artist blends old paintings, hip-hop culture, inspirational quotes, and attractive imagery to create attention-grabbing art.
Presently, Criss Bellini creates every artwork in a limited 250 editions. Once the work sells out, the company never restocks it. This gives Criss Bellini an edge over other art brands. During Criss Bellini’s first year of business, it was able to turn 1 million euros in sales. This year, it jumped to 1 million euros in just seven months. Criss Bellini’s success lies in making the art both affordable and attractive. The anonymous founder’s dream is to see his artwork in every living room and office. The fact that his creativity will outlive him gives him a sense of victory as an artist.
This success did not come easy to the anonymous artist. Before he had the successful Criss Bellini business, he had to struggle financially for most of his childhood. His family fled to Sweden. With no other source of earning, his family had to depend on government aid to put food on the table. He sold drugs and struggled with poverty until he discovered art was his calling.
Today, Criss Bellini art is a sought-after artist in Sweden. The brand just finished working with “HALEBOP,” a renowned Swedish phone company. The out-of-this-world design for the brand will be unveiled by the end of this year on 20 canvas pieces. Criss Bellini is open to more opportunities in the future where the brand can collaborate with others and grow the business.
