Continuing to build its reputation as the marketing partner of choice
for leading hi-tech and hospitality companies, Atlanta-based Creaxion
announced today it had been hired to launch Dobel(TM), Atlanta’s premier
salon and day spa.
Construction on the Dobel facility, which will be located in the heart
of Buckhead, began this week. The Salon~Spa will officially open this
summer.
Creaxion’s team of branding experts quietly began working on the project
in March, helping owners of the establishment develop the Dobel name,
Salon~Spa descriptor and tagline: “Indulge Yourself. Head to Toe.”
Creaxion’s marketing team conducted focus groups and market intelligence
studies, analyzing competitors, customer needs and attitudes. Taking all
of the information into account, Creaxion is currently developing
Dobel’s brand identity package, which includes logo, signage,
advertising and additional marketing collateral.
