NEW YORK – Yogi Berra once said, “nobody ever goes there anymore, it’s too crowded,” referring to a restaurant that a teammate wanted to dine at one night. It’s a problem that busy restaurants face everyday. Good food draws crowds –and crowds mean long waits. It’s a fine line between customer retention and customer dissatisfaction.
Senor Swanky’s Mexican Cafe, a 180 seat Tex-Mex style restaurant located in the heart of Greenwich Village, has installed a TOUCHPAK wireless entertainment portal to help waiting customers pass the time. TOUCHPAK, based in New York, is a leading broadband wireless solutions provider.
“When I first laid eyes on the TOUCHPAK System, I felt like I was looking into the future,” said Sal Perillo owner of Senor Swanky’s restaurants. “I knew this could entertain my customers while maximizing my profitability off of each guest. Our restaurant now has the opportunity to turn tables faster through the system’s preordering process as well as building check averages by offering specials and higher margin items.”
“One day,” Perillo stated, “all restaurants with a wait will need to have this type of solution to retain its customer base.”
The TOUCHPAK System allows waiting customers to pre-view and even pre-order off Senor Swanky’s extensive Mexican menu. Customers can also catch up on the news, take advantage of attractive e-commerce offers or simply be entertained with music and video.
“TOUCHPAK takes a customer’s restaurant waiting time into an opportunity to catch up on the news, take advantage of discounts and offers or simply be entertained with music and video,” stated Evan Chen, TOUCHPAK President.
TOUCHPAK is currently placing the broadband wireless solution in restaurants and bars in New York, Chicago, Boston, Atlanta, Dallas and Orlando.
