Australia will be the place to holiday in 2000. That’s the key message in a
major new strategy launched by the Australian Tourist Commission (ATC). Not
only will Australia offer all those experiences that have long made it the
world’s dream holiday destination, but there will be the added ‘buzz’ and
excitement of an Olympic year and the new Millennium.
ATC Managing Director, Mr John Morse said the theme Australia 2000 fun and
games, was designed to motivate consumers to travel to Australia in 2000.
“The new slogan, Australia 2000 fun and games, has been introduced into
existing advertising and the ATC will work with industry partners to use
this slogan to promote special packages and deals to Australia throughout
the year,” he said.
“While the long term benefits from the combined effect of all the events of
2000 are well recognised, reaching visitor targets for 2000 itself will be a
challenge. “The Tourism Forecasting Council predicts a 10 per cent increase
in visitor arrivals in 2000 to 4.7 million. To achieve this we will have to
work harder and smarter than ever before.”
Mr Morse said the new campaign had several new themes which
would be used in
all communications to the tourism industry and consumers overseas. “The
campaign tells the world that Australia is the place to have fun and games
in 2000 and that it will be business as usual usual flights, usual
accommodation, usual pricing and usual great times.”
Australia boasts one of the most innovative, adaptive and effective tourism
industries in the world. 2000 will unlock Australia’s limitless potential in
the international marketplace and deliver benefits to tourism, trade, the
arts and sport to all corners of Australia and Australians. The Australia
2000 fun and games campaign is all about helping this happen.
Digital Journal.com will keep you informed.
