Co-founders Tara Electra and Nicky Gathrite chatted with Digital Journal’s Markos Papadatos about celebrating the two-year anniversary of Unruly Agency.
Tara Electra and Nicky Gathrite at Unruly stand behind and champion raw and real form talent that entices true and sustained engagement.
Their community is everything and the family is one of kind. They connect brands and customers together through engaging content and innovative campaigns, whilst collaborating with some of the biggest names in the social sphere. Using their industry knowledge and years of experience, they’re constantly looking to innovate, push boundaries and redefine the status quo of social and influencer marketing.
With locations across the globe in London, Sydney, and Los Angeles, their creative team work closely with talent from start to finish, ensuring every experience is unique.
“It feels amazing to see all that we’ve accomplished in just two years,” they exclaimed. “It’s a blessing to be able to help so many people build their careers and increase their success and to work with the biggest names in the social sphere. Being an asset to others is what drives us to show up to work every day. We look forward to continuing growing the company and can’t wait to see what we’ll accomplish down the line.”
When asked what makes Unruly unique, they said, “We are unique because we don’t dictate who the models should be to make them successful. We listen to our talent on what they want their brand to be and then we develop a customized plan to monetize that for them. Our team’s collective industry knowledge and years of experience allow us to redefine the status quo of social and influencer marketing. We craft engaging content and innovative campaigns that break the norm and take our talent to the next level.”
Regarding their future plans, they shared, “Our future plan is to continue to expand and develop more opportunities for the Unruly community to be successful beyond social media. We want to become the number one place to come to for talent to be successful in any field. We believe in our talent and know that they can have great success outside of the social space and really build themselves lifelong careers.”
On their proudest moments with Unruly Agency, they revealed, “Our proudest moments as an agency are when our talent and staff give us stories on how their life has changed forever for the better. Many people in our community have been able to pay off all their debt, purchase homes, start their dream businesses. It’s truly amazing to be a part of our talent’s careers from the start and to see how much they grow along the way, and knowing that we had a part in that is so fulfilling. Our clients’ successes are a win for all of us.”
They opened up about how the digital age (streaming, technology, and social media) has impacted the Unruly Agency. “The digital age has impacted us tremendously, it is because of technology and social media that we are able to touch as many people as we have. Our social media reach is over half a billion and we have used this reach to bring value to our talent and all the brands/companies we have worked with. Due to the digital age, we’re able to build brands, grow audiences and significantly increase incomes,” they explained.
When asked where they see the Unruly Agency in the next five years, they responded, “We see Unruly as being a household name like CAA or WMG but being able to provide more than just the typical agency. We want to be a place top talent seek out to take their careers to the next level. We always aim to be a step ahead of others and do it differently. And we want to continue to offer talent a unique experience and expertise that they can’t find anywhere else.”
On their definition of success, they said, “Success means everyone is able to reach their goals without having to compromise their personal brand. To connect with one’s audience in a meaningful way as well as connecting with brands who align with those goals. Success means staying true to oneself.”
The co-founders concluded about Unruly Agency, “We would like the world to know that we are the number one agency in the world that welcomes all who are willing to work hard to achieve their dreams. If you’re willing to put in the work we are going to be the best resource to help you achieve everything you want. We’ll be there for you every step of the way.”
To learn more about the Unruly Agency, check out their official website and follow them on Instagram.
