This new tongue-in-cheek music video is well-crafted and a great deal of fun. Josh Asher did a brilliant job in its direction. The video features cameos from such global music stars as Lance Bass of NSYNC, Naughty By Nature, Debbie Gibson, and Bell Biv Devoe of New Edition; moreover, Joey McIntyre’s son Griffin makes a guest appearance.
This song is going to be included on the anniversary re-issue of their seminal studio album Hangin’ Tough, which will be released on March 8, 2019, via Sony Music Entertainment.
Donnie Wahlberg from New Kids on the Block penned the song’s lyrics in an effort to pay tribute to boy bands. He noted that one truly can’t pay homage to boy bands without some “self-deprecating” wit, and rightfully so. “Nobody has thicker skin than boy band members,” he said.
In the song, they pay tribute to such popular groups as Boyz II Men, Backstreet Boys, NSYNC and 98 Degrees, among others.
Following this collection, New Kids on the Block will embark on their highly-anticipated 2019 “MixTape” Tour this summer, where they will be joined by such special musical guests as Salt-N-Pepa, Naughty By Nature, Debbie Gibson, and Tiffany.
“Boys in the Band” is available on iTunes and on Spotify.
In other New Kids on the Block news, Danny Wood from the group chatted with Digital Journal about “Bodyguard,” his duet with singer-songwriter Jessie Chris, which is available on iTunes and on Spotify.
The Verdict
Overall, the New Kids on the Block music video for “Boys in the Band” garners two giant thumbs up. The band members give their listening audience a crash history about boy bands in a fun, unique way. This song has a retro vibe to it, and it will resonate well with their long-time fans, and it will certainly earn them new fans (from the younger generations). It is evident that New Kids on the Block only gets better with age and experience.
