King’s music video was released today, and it encompasses elements of pop, blues, country and rock and roll. “America’s Sweetheart” was co-written by King and Martin Johnson (Boys Like Girls), the latter of which also served as her producer. The video has an upbeat vibe to it with a retro feel, especially since it was filmed at a roller skating rink at Moonlight Rollerway in Glendale, California. Director Noah Conopask did a solid job with its direction.
“America’s Sweetheart” is the follow-up to her smash breakthrough single “Ex’s & Oh’s,” which went on to earn two Grammy nominations for “Best Rock Performance” and “Best Rock Song.” Her debut song has also been certified double-platinum by the Recording Industry Association of America (RIAA).
To check out Elle King’s music on iTunes, click here.
The Verdict
Overall, Elle King charms with her latest music video for “America’s Sweetheart.” Her vocals are crisp and captivating, and she is able to tell a neat, autobiographical story. It garners an A rating.
For more information on Elle King and “America’s Sweetheart,” check out her official website.
