You’ve heard of channels featuring fireplaces or aquariums, but what about a chicken cooking over a fire? The Rotisserie Channel will soon be found on channel 208 on Rogers digital cable in Canada, as part of an integrated marketing campaign with Swiss Chalet.
So the channel will just feature a chicken, nothing else? In an interview with Kathy Murphy, senior director of public relations for Rogers Communications, the unique channel may also include voiceovers and banner ads promoting chicken products.
“This is the first time we’ve done anything like this,” she says. “This is definitely an egg we wanted to crack.”
Swiss Chalet will also feature promo codes for discounts that will run along the bottom of the screen, Marketing Magazine reports. “The codes will direct viewers to Swiss Chalet’s Facebook page (which currently has more than 70,000 fans), where they can enter the promo code to receive a printable coupon.”
Murphy says Rogers will keep track of customer feedback, via its social media channels and elsewhere. She believes the Rotisserie Channel will appeal to viewers who want something different from their TV channels.
“Personally, I like things that make me smile, and watching this channel would definitely make me smile,” she admits.
Murphy says Rogers is experimenting with the non-stop chicken footage, and they don’t have any plans yet for similar campaigns in the future.
