What is it about basic human conduct that brats don’t get? Everything, apparently. Famous World of Warcraft publisher Activision Blizzard is now in core business meltdown as a result of Frat Brat culture. Furious WoW users are canceling subscriptions like the cancel culture never happened. They’re also protesting online.
The allegations tell a story – California is suing for alleged maltreatment of female employees including sexual harassment and unequal pay and some of the usual atrocities. Female employees were also critiqued for having children and parental obligations.
Why, you ask? The headlines include such gems as “A pervasive frat boy culture”, among other things. Yep, the useless, unsightly, and privileged are back in action, making a dog’s breakfast of themselves. Looks like Activision Blizzard, like other notable cultural icons, hasn’t noticed this is a very different world.
Stories from Activision are pretty much in the same repulsive category as Trump’s “grab them by the pussy” level of no-class, verminous genre. Pay inequalities and other normal abuses are also mentioned. Drunks doing cube crawls are another enchanting aspect of what looks like a gaming concentration camp for women. The list goes on…and on.
Shades of Gamergate? Payback for Gamergate, perhaps.
During Gamergate, a conservative-driven hate campaign against women for cowardly pseudo-males, the gaming sector stood spinelessly on the sidelines and effectively did nothing. Now it’s reality time. The WoW players are pretty representative of modern gamers in many ways. The furious response from gamers is unprecedented.
Women are accepted by gamers. Gamergate was always a beat up, a typical mass trolling event. Nobody really gives a damn who’s what or why when gaming or socially. #MeToo was a wake-up call that’s decimated mainstream media. This could be the same for the gaming sector.
Activision is playing with fire, and so is the wider gaming media sector:
- The Frat Brat business “culture” is well-known for its utter uselessness and total incompetence. Why is it tolerated at all?
- The hopeless management required for a situation like this to arise is another factor. How did it happen?
- What sort of holiday camp for unemployable brats would allow a situation like this to arise?
- What are the business ramifications? Is Activision permanently losing business?
It may be that like the classic symptoms of all obsolete cultures, the Frat Brats are the smell of final decay. That world doesn’t exist anymore. Time for the Mad Men of the past and their stenches to disappear.
If you have a stake in this godawful horror story, a few options are already in view:
- Class action.
- Civil lawsuit for damages.
- Wrongful conduct cases.
- Specific legal action for loss or damage related to employment conditions, including parental issues.
Good luck to you, ladies. You might do enough case law to shut down these pigs permanently.
