His new music video for “Brown Paper Bag” was released on October 3. It is the follow-up to “Just Cuz We’re Paranoid Doesn’t Mean They’re Not Onto Us.” Both of his music videos were filmed shot in East Lancaster, California. “I dreamt up the video,” he admitted. “I dream everything. I was experiencing a lot of struggles with co-dependency, consumption, and addiction. I wanted to make a piece of art to help me overcome that.”
Flower continued, “A lot of my art helps me get through shit, and I hope that’s why people can into it with me since they can enjoy it and get through times on their own.”
A writer, producer, and a multi-genre artist, Flower is set to release his mixtape, American Raver on October 12 via GRDN/Interscope Records. “You can expect a fresh, intimate perspective. Hope is dope,” he said. “It’s an exploration of the American paradigm from my experience. I have always been drawn to the extremes. It is not some grandiose commentary on the American landscape, but it’s about somebody that exists. I was trying to be as intimate and honest as possible with my experiences. It also has a little bit of escapism. That’s what it really is.”
Originally from Detroit, Flower played to a sold-out crowd in Las Vegas, where he opened for Dua Lipa. Presently, he is on the road with SG Lewis. Flower is set to play a series of dates with Chicago-based DJ and producer Whethan.
Digital transformation of the music business
On the impact of technology on the music business, “It’s another example of western capitalism at its finest. We always find ways to code new systems and phrases. It’s an ultimate equalizer. It gives artists a platform. There are fewer and fewer novices these days. We are able to hear voices that we have never been able to hear before.”
To learn more about Interscope artist Yoshi Flower, check out his official Facebook page.
