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Zeeshan Mallick, CEO of YouYaa, brings a unique perspective and over 20 years of experience to the digital marketing industry. Despite facing adversity while growing up, Zeeshan’s positive attitude and determination to succeed led him to build YouYaa, a successful agency specializing in finance and fintech marketing. With offices in London, New York, and Dubai, Zeeshan and his team strive to make an impact in the digital marketing space.
As the CEO of YouYaa, Zeeshan brings decades of digital marketing experience to the Web3 industry. Growing up in East London in the ‘80s and ‘90s, Zeeshan faced challenges both at school and in the outside world. Yet, despite these obstacles, he and his family worked hard and supported each other, which helped him to persevere.
Zeeshan began his career in digital marketing in 2001, but his passion for the industry began much earlier in 1996 when he started building websites and running basic online marketing from his bedroom. He soon realized he was being held back by his day job and, watching colleagues with less experience being promoted above him was at times frustrating. However, Zeeshan took inspiration from his father and continued to work hard. He eventually took the leap and became an independent consultant and has never looked back!
Zeeshan has extensive digital marketing experience. This includes over 12 years in finance marketing and more than 7 years of fintech (blockchain, crypto, Web3) marketing experience. He is also a qualified coach and mentor, having worked with finance and fintech businesses looking to expand and develop their companies.
In 2017, Zeeshan founded YouYaa, a specialist finance marketing agency, which has since expanded its offices to London, New York, and Dubai. In 2022, YouYaa was named the best crypto marketing agency. Zeeshan’s work has resulted in substantially growing many well-known brands, including Microsoft, the NHS, The Department of Health, Emirates Airlines, Barclays, Level39, Business France, Accenture, Sony Ericsson, Charlotte Tilbury, and Dubizzle.
As with many businesses, YouYaa was heavily affected during the first six months of the COVID-19 pandemic. Therefore, Zeeshan spent the majority of 2020 redesigning the business and relaunching the brand.
This hard work has now paid off, with YouYaa re-emerging bigger and stronger than ever.
Zeeshan’s experience has taught him that consistency is vital. His advice to others is to continue to learn, do better than yesterday, and focus on consistency.
Under Zeeshan’s leadership, YouYaa aims to be one of the world’s leading global finance, fintech, and Web3 marketing agencies. The company plans to expand into Asia with offices in Singapore (2023/4) and Australia (2025/6) and to service finance and fintech businesses in the Far East. Zeeshan’s positivity, happiness, and willingness to continually improve will undoubtedly lead YouYaa to a long and distinguished list of brands that the company will develop and grow into leading organizations.
Despite facing adversity in his youth, Zeeshan Mallick has persevered and built a successful digital marketing agency. Through hard work and consistency, Zeeshan and his team have positively impacted the industry. His unique perspective and determination is an inspiration to many, because he has shown that against the odds, you can still reach your goals and make a difference.
