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YouTube blocks ads on channels with less than 10,000 views

From now on, creators can turn on monetization when they receive at least 10,000 lifetime views on their channel. YouTube thinks this threshold gives them the chance to learn about a channel to find out if it’s legit. The threshold isn’t so high that new independent creators will be discouraged from opening an account with the service.

YouTube released a statement a few days ago, saying that there will be a review process for new creators who apply to be in the YouTube Partner Program. The statement said the company would review the channel’s activity against their policies and if everything looks good, then ads will be served on their videos. The statement continued to say that the threshold will ensure that revenue only goes to creators following the rules.

Qingzhen Chen, a senior analyst for IHS, an advertising research firm, said most creators shouldn’t have a problem reaching 10,000 views from YouTube’s global audience of more than a billion users.

Chen pointed out that even when people don’t watch a video in full, it still counts as a view. He said YouTube is doing this because it has been in the news recently in regards to some of its content and there have been major brands pulling out their adverts. He said this was one of the things YouTube was doing to address the issue.

Channels with under 10,000 views, up until this past Thursday, will not be affected by the change. YouTube has a YouTube Creator Academy that can help content creators reach the 10,000 views threshold.

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