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Working harder and burning out faster: The life of women in corporate America

The majority (55 percent) of working women in the U.S. relate more to the #corporategirlie archetype.

Image: © Digital Journal
Image: © Digital Journal

The terms #corporategirlie and #lazygirljob have been trending high on TikTok (combined, these trends have over 420 million views). Based on this, new research from the company Higher Visibility has uncovered how much these trends impact how women feel about their working lives.

What are these social media stereotypes?

The TikTok #corporategirlie not only documents her daily 9-5 but, typically, also shares glimpses of her productivity rituals (the 5-9 before the 9-5), from early morning workouts to and GRWM (get ready with me) videos carefully selecting the perfect office attire. According to the survey analysis, the majority (55 percent) of women relate with the #corporategirlie movement.

With the #lazygirljob archetype – a trend exploring the rejection of traditional corporate expectations, where workers take on low stress tasks and do the ‘bare minimum’ – 36 percent of women surveyed related to this trend more.

Survey results

For the survey, Higher Visibility, surveyed 1000 working women across the U.S. to understand just how many women feel pressure to follow these work archetype lifestyles offered to them online and delves into the world of work for the modern woman to uncover the truth about the impact of the #corporategirlie and #lazygirljobs trends.

The new study reveals that the majority (55 percent) of working women in the U.S. relate more to the #corporategirlie archetype, with another 36 percent relating more to the #lazygirljob archetype. However, two-thirds (64 percent) of women think these online trends are damaging to how women feel about their careers. Understanding what happens in the workplace is important, not least given that 58 percent of women feel a large part of their identity is tied to their work.


The research also reveals that over half (52 percent) of the women surveyed said they feel they have to work harder than their male peers at work in order to progress. Moreover, the average woman feels burnt out at work 9.5 days every month, over half of the average working month (20-22 days). With this average, this means women are feeling burnout at work almost half of the time.

Similarly, when it comes to vacation time, the research reveals that women are only taking an average of 10.8 days vacation leave every year.

Part of this feeling of burnout is due to additional hours worked. The average woman in the U.S. estimates that they work 4 hours and 6 minutes unpaid every week – the equivalent of around 8 days, 4 hours and 48 minutes unpaid every year.

What motivates working women?

The research also uncovered the biggest motivators for working women, with the top most important aspect unsurprisingly being ‘salary’, with almost 1 in 5 (19 percent) respondents saying this. Following ‘salary’ was ‘job security’ (17 percent) and ‘pay and benefits package’ (15 percent).

Such findings show the extent that the contributions from women in their careers is unacknowledged and underappreciated by employers.

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Written By

Dr. Tim Sandle is Digital Journal's Editor-at-Large for science news. Tim specializes in science, technology, environmental, business, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.

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