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When it comes to digital marketing, there are often two approaches: paid direct traffic through ads and organic traffic. One way of achieving organic growth is through search engine optimization (SEO). The benefit of employing SEO to achieve organic growth for your website and business is that it provides a means to improve the position of your website in search engine results pages. The better your SEO, the higher up the results page your website lands, resulting in more people seeing your business, and ultimately increasing sales. If you’re new to the world of SEO, there are a few experts in their field you can follow to learn more about what SEO encompasses and how it can benefit you and your business.
This article will take a look into the top 10 SEO to follow in 2023.
1. Aleyda Solis
Aleyda is a well known and highly experienced International SEO consultant, providing personalized & strategical SEO advice, training and on-going support through her boutique SEO consultancy Orainti, from where she helps from multinationals to startups across the world in competitive industries & complex environments requiring a highly personalized, in-depth & scalable approach towards organic search growth.
Follow her on Twitter or Linkedin
2. Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
Follow him on Twitter or Linkedin
3. Lidia Infante
Lidia Infante is an SEO consultant and speaker. She has been working in SEO for nearly a decade, helping businesses in SaaS, media and e-commerce grow online. She has a BSC in Psychology and a Master in Digital Business.
Lidia is a regular speaker at top-tier SEO events such as MozCon, BrightonSEO, UnGagged or WTSFest and she often writes about SEO trends and best practices.
Follow her on Twitter or Linkedin
4. Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO
Follow him on Twitter or Linkedin
5. Jackie Chu
Jackie Chu is currently the SEO Intelligence Lead at Uber Technologies in San Francisco. She has deep experience in B2B, B2C and online publishing, and has led SEO and ASO efforts both in-house and as a consultant for companies like Square, Dropbox and Yahoo.
Follow her on Twitter or Linkedin
6. Roy Hinkis
Roy is an SEO and growth consultant who helps Fortune 500 companies and startups grow their organic channel by developing and implementing ambitious SEO and growth strategies. Roy has advised industry leaders such as Walmart, Waze, Checkpoint, Robinhood, Lyft, Bill.com and many others.
Follow him on Twitter or Linkedin
7. Cindy Krum
Cindy Krum is the Founder & CEO of MobileMoxie (previously Rank-Mobile). She has been bringing fresh and creative ideas about SEO & ASO to consulting clients and digital marketing stages around the world since 2005. She regularly speaks at national and international trade events, and launched MobileMoxie in 2008 to address mobile-specific marketing needs within the traditional digital marketing specialty.
Follow her on Twitter or Linkedin
8. Bernard Huang
Bernard co-founded Clearscope, an AI-powered SEO software platform that’s rated as one of G2’s highest-performing tools.
Follow him on Twitter or Linkedin
9. Limor Barenholtz
Limor is the SEO Director at Similarweb. She began her career at age 15 as a hacker & webmaster, but fell in-love with SEO 20 years ago and has been working in the SEO space ever since. Limor specializes in all aspects of Technical SEO – From JavaScript SEO & rendering, through mobile & multi-device optimization, all the way to page experience metrics – She loves the challenges it presents, clean codes makes her smile & creating scalable SEO strategies makes her happy.
Follow her on Twitter or Linkedin
10. Ethan Smith
Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies.
Follow him on Twitter or Linkedin
By following these 10 SEO experts, you’ll undoubtedly gain insight into how you can use SEO to bring more organic traffic to your business. As experts in their fields, they will have many ideas on how to use SEO to ensure more people see your company’s website and increase your sales.
