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Tomorrow Lab®, a leading product development studio specializing in breakthrough technology, proudly announces that PLUS Rides, the next-generation foldable electric scooter engineered in partnership with PLUS, has been named a recipient of the 2025 GOOD Design Award. This esteemed international accolade recognizes products that set new benchmarks in design excellence, innovation, and positive impact, honoring PLUS Rides as a transformative solution for sustainable, accessible urban mobility.
A new standard in urban mobility
PLUS Rides is redefining what’s possible in personal transportation. Developed by the creative minds behind Uber’s JUMP Bikes and meticulously engineered with Tomorrow Lab, the scooter addresses the growing need for efficient, adaptable, and eco-friendly commuting in modern cities. Its centerpiece is a patent-pending fold-flat hinge—the first of its kind—which enables the scooter to collapse into an ultra-slim profile without pinch points or awkward mechanisms. This innovation allows users to wheel the scooter like luggage, carry it effortlessly using integrated handles, and store it vertically in spaces as small as one square foot with the provided stand. Apartment dwellers, office workers, and transit riders can finally enjoy a vehicle that adapts seamlessly to their lifestyles and tight urban spaces, eliminating many of the practical barriers posed by traditional scooters.
Designed for everyday use, PLUS Rides is purpose-built for the demands of daily commuting, errands, and quick trips around town. Its robust construction features 8.5-inch air-filled tires that absorb shocks from city streets, while a wooden deck mounted on rubber springs delivers a comfortable, stable ride even over uneven pavement. The scooter reaches speeds up to 15 mph and covers 8 to 10 miles per charge, making it ideal for both short hops and multi-modal journeys linking bus, train, or subway routes. Safety is paramount, with dual braking systems ensuring smooth stops in any condition. The fold-flat design not only simplifies storage but also means users can transition from riding to carrying in seconds, supporting the unpredictable rhythms of city life.
Fast charging and long-term ownership: Recognizing the realities of modern urban schedules
PLUS Rides features a cutting-edge charging system that uses a standard USB-C charger, so no bulky proprietary hardware is required. With a full charge in under two hours, riders spend less time waiting and more time on the move. The scooter is thoughtfully engineered for longevity: all major components can be disassembled in under 10 minutes, with no exposed wires and intuitive repairability at neighborhood bike shops. This approach empowers owners to extend their scooters’ lifespans, avoid the pitfalls of disposable products, and reduce maintenance costs over time. The robust build quality, combined with accessible repair options, ensures that PLUS Rides can remain a reliable commuting companion for years to come.
Championing sustainability and social impact
As cities worldwide grapple with the urgent challenges of climate change and congestion, sustainable solutions like PLUS Rides become increasingly critical. As a zero-emission vehicle, the scooter uses ten times less energy per mile than even the most efficient electric cars, and every mile traveled on a PLUS scooter saves approximately 0.5 kg of CO2 compared to driving a gas-powered car. The modular design further minimizes environmental impact by reducing landfill waste; damaged or worn parts can be replaced individually, extending the scooter’s usable life. PLUS Rides also supports organizations looking to deploy shared fleets; advanced Bluetooth beacon technology makes tracking and managing scooters easy and cost-effective, without the need for expensive cellular connectivity. Customizable branding options that include branded front plates, company logos, and bulk purchasing enable colleges, office parks, and other institutions to offer sustainable transportation tailored to their unique needs.
Expanding mobility and equity beyond its technical achievements
PLUS Rides is engineered to increase access and equity in urban transportation. Its user-friendly design and seamless integration with public transit networks make it a valuable option for those without cars or for residents in underserved neighborhoods where mobility options can be limited. By supporting short, flexible trips and facilitating connections to buses, trains, and subways, PLUS Rides empowers more people to participate fully in city life while promoting sustainable travel habits. The scooter’s approachable design and ease of use help lower adoption barriers, enabling a broader, more diverse community of riders to benefit from clean, affordable mobility.
Validation, recognition, and looking ahead
PLUS Rides has undergone extensive real-world testing since 2019, informed by feedback from everyday riders and refined through continuous iteration. Its impact and innovation have been recognized by leading organizations in clean mobility, including support from California and New York state grants as well as partnerships with LACI and NYSERDA. The 2025 GOOD Design Award is a testament to the collaborative effort, technical expertise, and visionary thinking that Tomorrow Lab and PLUS have invested in creating a scooter that truly meets the needs of today’s cities.
