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Entrepreneur Benny Fernandez is a business executive and branding expert with a proven track record of driving accelerated commercial growth in the marketplace in the dental arena. He is a rising star whose branding acumen has helped to enhance the reputation and profitability of Envista Holdings Corporation.
Born in Miami, Florida, to Cuban exiles/immigrants of Spanish ancestry, Fernandez had to work hard and overcome obstacles his entire life. Nothing was handed to him, from being a kid with limited resources to never missing a day of school, to becoming the starting QB in high school, to making the football team at the University of Miami, to ultimately earning an MBA degree from the University of Illinois Gies College of Business with a specialization in entrepreneurship and strategic management, Fernandez pursued his goals with unwavering commitment and determination.
Currently serving as a Business Executive for Envista Holdings Corporation under the Implant Direct operating company, Fernandez is charged with spearheading the product launch of their latest innovation, the Simply Iconic implant system which is making a huge impact in the dental world for implantologists, periodontists, oral and maxillofacial surgeons, and high-placing general dentists. The product gives customers the chance to buy and treat their patients with a proven implant body, conical hex, and SimplePlatform™ implant system for optimal primary stability and aesthetics. It also helps dental clinics enhance and manage their prosthetic components efficiently.
This launch has been planned and coordinated as a new product in the dental market to add tremendous value to surgical and digital workflows and is available for purchase in the United States. Fernandez’s branding leadership has been invaluable to Envista Holdings Corporation in this effort. As a top sales executive, he generated millions in revenue for the company and his strategic branding capabilities are differentiating the Simply Iconic implant system from its competition. As a result, the Simply Iconic implant system brand is building trust and loyalty among customers who get its value proposition. Fernandez not only articulates this value proposition but catalyzes viral advocacy among its customers that will continue to drive the organization’s accelerated commercial growth in the marketplace in the dental arena.
What sets Fernandez apart from other executives is his open-minded perspective, which allows him to see that there isn’t always one answer to the equation. In branding, there can be different strategies to accomplish a goal. The key for Fernandez is to be empowered to execute the plan. When you put pen to paper and methodically plan out the strategy behind a brand and have a way to measure results, you increase your chances of accomplishing your goals. Overcoming all the noise, and focusing on what needs to be done with urgency separates Fernandez from others in his industry.
With the combination of branding expertise and visionary leadership, Fernandez sees himself as a president of an operating company at Envista Holdings, leading change and influencing people inside the organization of all business functions and continuing to add value to dentists worldwide to treat their patients. Additionally, he sees himself leading a company one day when the time comes as its CEO. Fernandez is a rising star whose time has come.
