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The AI-powered startup revolutionizing the way you organize your digital media

With, teams no longer have to invest time and energy into searching through never-ending folders to find that one image or video they need.

Photo by <a href="">Brooke Cagle</a> on <a href="">Unsplash</a>
Photo by Brooke Cagle on Unsplash

Opinions expressed by Digital Journal contributors are their own.

From advertising to social media and events, visual content has become imperative in every digital sector. Images and videos make up the primary visual media used by both businesses and individuals. People often use Google Photos or Apple Photos to store personal images and videos, which makes organizing and searching media a breeze. Unfortunately, there is no such easy-to-use tool available to store or organize visual media for businesses. Those highly valuable and sometimes difficult and expensive to create media often lie in a maze of folders created by different team members according to their individual preferences., a magical media assets management tool, is a game changer in this department. This straightforward AI-based platform can be viewed as the Google Photos for businesses that rely on visual assets. 

The platform expands with the growing need for visual content in this competitive marketing world. With, teams no longer have to invest time and energy into searching through never-ending folders to find that one image or video they need. They can break free from the maze of Google Drive or Dropbox and discover the AI-powered media management tool that revolutionizes how you store and search for your digital media. It is a new way of seamlessly organizing content and media. was awarded “Product of the Day” and “Product of the Week” by Product Hunt for all the right reasons. The media management tool leverages the power of AI to enable auto-tagging on any media to make it more discoverable. Users can simplify their searches with automated search options that allow filtering for a specific person by gender, age, etc., giving them complete control over the auto-tagging process. has been designed to learn user preferences to enhance the tool’s usability with time. 

Simplifying a complex media management system has not been easy for the team. With so many existing solutions that are well-established yet highly complex and expensive, finding recognition was a challenge. However, has been successful in its attempt to create a platform that doesn’t take forever to tag and manually organize the assets. It is as easy to use as Google Drive or Google Photos but offers more advanced features for tagging and organization. It can store thousands of media while providing multiple search criteria, including full image search, search with text or images, video transcription search, and more. 

Combining AI automation with auto-tagging that can be customized to each company and given different filters has given an edge over other apps in this space. The tool also enables media sharing and outside collaboration. No wonder more businesses are switching to to streamline their marketing and creative teams’ work. As a platform designed for business-specific needs, has grown organically without extensive marketing or push-through sales, which shows that any product that effectively addresses a problem does not require expensive marketing efforts. 

As industries increasingly deal with creative assets, a de-cluttered way of organizing media assets has become a priority, and is providing you with an easy-to-use media assets management tool. Given the exponential growth of, it aims to become the go-to global media organizing platform for businesses across industries.  

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Written By

George Nellist is a public relations, marketing and strategic brand expert who has executed social media and strategic marketing campaigns for a variety of Fortune 500 companies and small businesses. For more information, visit Ascend Agency.

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