Opinions expressed by Digital Journal contributors are their own.
COVID-19 wreaked havoc on large and small businesses across the globe.
Economic experts across the ideological spectrum agree we’ve endured the greatest economic depression in almost a century. In the face of such challenges, some businesses, however, adapted to these circumstances. In fact, they didn’t just adapt – they thrived.
How’d they do it?
A striking example of such a COVID-19 success story has been T1 Advertising.
Helmed by CEO & Founder Thomas Herd, T1 Advertising employs an aggressive digital marketing strategy specifically tailored to each client’s demands, as well as their ambitions to dominate their market.
“It’s not enough to tell our clients what they should be doing today,” says Herd. “Our job is to help our clients predict and troubleshoot market challenges in advance so they can not only grow today, but keep scaling sustainably even throughout all of the accelerating evolutionary leaps this digital economy of ours takes.”
Herd understands T1’s strength is in its ability to foresee changes other digital agencies can’t. “Businesses aren’t simply spreadsheets,” Herd says. “They’re people’s desires for themselves as businesspeople, for their companies – our job is to help them maximize their desires as founders and CEOs.”
The results speak for themselves.
Herd acknowledges building a brand is a challenge. After all, not everyone knew who T1 Advertising was when it began. “It was a ground-up operation, so to speak,” remarks Herd. But the company’s work has paid off. Clients today include LVMH, Prada and L’Oréal.
Even more so, because of Herd’s achievements, not only has he become an official contributor to top publications such as Forbes and Entrepreneur, but he has also been offered the President position by Forbes Monaco.
At Forbes Monaco — a holding of Vizio publishing, which is also developing the Forbes Brand in Luxembourg, Holland, and Belgium — Herd now has the chance to take the precocious licensee and swiftly develop it into an eight-figure valuation company in the same way he did with T1 Advertising.
Thus, for all the changes the coronavirus pandemic has forced upon global business, it’s up to those with the grit and vision to adapt and thrive within this new world. T1 Advertising plans on leading the digital marketing charge within that new world for years to come and helping to propel the brands it backs — such as Forbes Monaco — to comparable growth levels on an accelerated timetable.
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