Companies can retain their employees and outperform within their industries when they put their employees’ health, safety, and well-being at the forefront, as discussed in a related article. But what can companies do to put themselves in the top echelon of employee-focused organizations?
Ausrine Cebatore, VP of Sales and Strategic Partnerships at Kilo Health, tells Digital Journal what firms should consider in order to ‘stand out’ in the market and really ensure that their employees are taken care of.
Standing out in the market
The Centers for Disease Control and Prevention records that 6 in 10 adults in the US live with a chronic disease. These are both mental and physical conditions having the potential to affect workplace productivity. Ausrine thinks that for most companies, investing in the prevention of chronic disease will cost less time and money.
Following COVID-19, a shift has been placed on the importance of one’s health. People are becoming increasingly aware of the impact a healthy lifestyle has on their disease outcomes. This means they are searching for such benefits within new or existing workplaces.
Proof of this is the Great Resignation, where most people left jobs that didn’t cater to rising needs, especially those concerning their health and work flexibility. A survey conducted by the World Economic Forum reported that 45% of respondents were less satisfied with their jobs because of limited work flexibility compared to those who worked hybrid shifts or were completely remote.
Flexible timings meant people were now commuting less and investing in other aspects of their life, such as their family and health, more than they ideally would.
For employers, the competition is fierce when it comes to employee retention. With newer positions opening up globally, this makes the scale of competition larger. Personalized digital solutions for employees are the future of maintaining workplace satisfaction.
Today, most employees are tuned into how technology can assist them in building more tailored healthcare solutions. From tracking their steps to customizing meal plans, there are apps to reduce the effort taken toward making such decisions.
Similarly, companies should now adopt these personalized digital solutions when building more suitable health benefits for their employees. The first steps would include talking to employees and understanding the reasons they might currently be unhappy with their company benefits and perks.
Then, which customized health benefits can be drawn up to meet individual needs. As an example, Cebatore puts forward Kilo Health digital wellness programs which offer businesses simple solutions to keep their employees happy. Most of these plans are accessible via technological devices, which can be altered to include specific needs.
The ultimate goal is to retain staff and ensure their happiness. A new normal has been cultivated by employees, requiring more focus on their well-being than the job itself.
When employers invest in their workforce, they build thriving teams that are trustworthy and more inclined toward the company’s mission.