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As the Creative Director of ZM Home, Shihan Zhou has infused the brand with powerful creative solutions, taking advantage of her unique design language and global vision to drive its evolution from a regional name to a growing international brand. With keen creative insights and precise execution strategies, she has consistently introduced novel approaches within the home furnishings industry, establishing ZM Home as a prime example of integrating art and design. Her contributions have garnered widespread industry recognition and enthusiastic praise from users.
The upcoming LA Showroom is a critical strategic move for ZM Home as it expands into the North American market and is a key opportunity for the brand to establish deeper connections with international audiences. This exhibition, fully spearheaded by Creative Director Shihan Zhou, reflects her strong understanding of the brand’s value and creative direction, from spatial planning to the conceptualization of exhibition content.
Through multidimensional immersive design, the exhibition will showcase ZM Home’s classic furniture and latest design collections. It will combine interactive experiences with artistic displays, highlighting the brand’s expertise in material craftsmanship and creative design. Additionally, collaborations with local lifestyle brands will create a dynamic and human-centered scenographic space. This initiative not only extends ZM Home’s brand influence to the North American market but also lays a solid foundation for the brand’s international development.
Meanwhile, ZM Home’s upcoming AI Designer feature represents another significant development. By using advanced algorithms, this feature is designed to provide users with personalized home design solutions that encompass spatial layouts, color schemes, and furniture recommendations. As the creative force behind this innovation, Shihan Zhou will continue to seamlessly integrate the brand’s design philosophy with user needs, making sure that technology is not just a tool but one designed to enhance the user experience. By simplifying the design process and opening new market possibilities, the launch of the AI Designer will further solidify ZM Home’s leadership in the international home design market.
While driving ZM Home’s future growth, Shihan Zhou also recognizes the importance of learning from past achievements and optimizing existing strategies. Her grasp of brand positioning and understanding of market trends enable her to translate creative solutions into actionable projects. This continuous cycle of building on past successes and exploring new possibilities has allowed ZM Home to stand out in the global market and position its digital marketing strategy as a key element of the brand’s growth.
Through her command of digital marketing, Shihan Zhou has enhanced ZM Home with greater competitiveness in the global market, strengthening its brand presence. On Pinterest and Instagram, she has strengthened the brand’s connection with users through visually driven creative strategies, making these platforms the fastest-growing channels for user acquisition at ZM Home. Pinterest campaigns achieved notable results, with 1.45 million impressions and a 1622% increase in outbound clicks, attracting high-quality traffic to the brand. On Instagram, her campaigns reached 151,300 users and drove a 93.8% increase in content engagement, resonating with broader audiences and solidifying social media as a cornerstone.
Shihan Zhou also led the optimization of ZM Home’s Google Ads strategy, redesigning ad targeting and landing page experiences to enhance conversion rates and return on investment (ROI). Her ability to pinpoint effective keywords and craft compelling creative content brought ZM Home’s ad performance among the top performers in the industry, demonstrating her expertise and creative approach to digital advertising.
In the e-commerce space, Shihan Zhou took a strategic step to lead ZM Home’s comprehensive optimization on the Shopify platform. By improving SEO to boost brand visibility, refining user experiences to enhance conversions, and employing high-quality product photography and targeted email marketing to deepen consumer connections, she drove substantial growth: a 36% increase in total sales, a 200% increase in orders, and a 113% increase in fulfilled orders. These achievements underscore her ability to integrate creativity with business goals, creating sustained growth and strong customer loyalty for the brand.
In addition to e-commerce successes, Shihan Zhou has demonstrated her ability to merge brand value with cultural and artistic expression through two landmark events. She hosted ZM Home’s cross-industry sharing event in collaboration with Hello Reunions, showcasing the application of design in everyday life and fostering deep interactions across various fields. The event attracted top professionals from design, culture, and commerce, expanding ZM Home’s industry stature and unlocking new collaboration opportunities.
In the Queen’s Gambit Sculpture Exhibition with renowned sculptor Huidi Wang, Shihan Zhou applied her distinctive curatorial approach, integrating ZM Home’s design philosophy into the artistic presentation. Through visual and spatial expressions, the exhibition further cemented the brand’s leadership in cultural and creative spheres. These events not only enhanced ZM Home’s artistic depth and industry influence but also provided robust support for the brand’s global expansion.
Whether it is the upcoming LA Showroom and AI Design Initiatives or her proven successes in digital marketing, Shopify optimization, and offline events, Shihan Zhou places creativity at the core of ZM Home’s journey. Every creative decision she makes drives the brand to greater heights, establishing ZM Home as a perfect synthesis of design and technology, art and commerce, and changing the value of global home design brands.
