On the 6th of May 2025, both Ferrari and Lamborghini published their Q1 2025 results indicating a strong beginning of the year and demonstrating the impact of their recent hybrid model launches. In light of this, to what extent are such companies generating revenue and net profit per employee?
Building on the success of the Ferrari 296 GTB and 296 GTS, both twin-turbo V6 hybrid models, Ferrari has introduced its latest high-performance variant, the 296 Speciale, according to a report by Best Brokers sent to Digital Journal.
Lamborghini also reported strong results in the first quarter of 2025, driven largely by the launch of its hybrid lineup: the Revuelto, its first V12 plug-in hybrid supercar, and the Urus SE, an electrified version of its flagship SUV.
However, when comparing the two companies on an annual basis, clear differences emerge in their strategies, revenue per employee, and units sold. Productivity measures point to key differences.
Productivity per employee refers to how efficiently a business generates output, often measured as the ratio of output to employee input.
Lamborghini racing ahead of Ferrari
Our comparison of the two automotive companies reveals that in 2024, Lamborghini sold 4.1 cars per employee, nearly twice as many as Ferrari’s 2.5 cars per employee. This difference is largely due to Lamborghini’s significantly smaller workforce. Yet, despite having fewer employees, Lamborghini’s total number of cars sold were only 22.3% less than Ferrari’s, highlighting its higher production efficiency.
This is evident in more detailed analysis. In 2024, Ferrari sold 13,752 cars, equating to roughly 2.5 cars per employee based on its workforce of 5,435. Meanwhile, Lamborghini sold 10,687 cars, but with a significantly smaller headcount, this translates to 4.1 cars per employee. In Q1 2025, Lamborghini delivered 2,967 cars, 626 fewer than Ferrari in the same period. This accounts for 1.1 cars per head for Q1 2025, compared to 0.7 for Ferrari.
Profit per car sold
While Ferrari’s 2024 revenue of €6.7 billion is more than double Lamborghini’s €3.1 billion, when looking at revenue per employee, the two companies are remarkably close, €1.23 million per employee for Ferrari versus €1.18 million for Lamborghini.
In Q1 2025, Ferrari reported net revenues of €1.8 billion, translating to approximately €498,190 per car sold. In comparison, Lamborghini generated €895.2 million in revenue, or around €301,775 per vehicle.
Ferrari ranked as the automotive company with the highest net profit per employee in 2024. With a net profit of $1.58 billion and a workforce of 5,435, it earned approximately $291,403 per employee. On average, Ferrari generates $1 million in net profit every five hours, equivalent to $180,303 per hour and over $4.3 million per day.
Hybrid: A path for growth?
The data reveals that while both companies rely on embracing hybrid technology, they are executing very different strategies. Ferrari sells fewer cars per employee but generates significantly more annual revenue per unit. Lamborghini, on the other hand, has greater production efficiency, selling more cars per employee.
Both companies are just €55,000 apart when it comes to annual revenue per employee, despite Ferrari generating more than double the total revenue of Lamborghini. The narrow gap points to how Lamborghini’s output is maximised with a smaller workforce, while Ferrari’s larger team supports not only its road car production but also its racing team and lifestyle brand.
