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Estonia-based content marketing platform PRNEWS.IO, founded in 2018, is a game changer for brands looking for an easier way to get broad media coverage. Through the online platform, companies are sharing their content with a wider, new audience around the world, capitalizing on their brand without incurring the significant costs of expensive PR agencies.
The founder of the startup is ambitious enough to turn PRNEWS.IO into a unicorn company, but unlike Silicon Valley firms, he prefers a balanced growth path.
The Booming Growth Prospects of the PR Industry
According to Statista, a global data and business intelligence platform, the PR industry had a market value of $97.13 billion in 2021 and is projected to reach a staggering $129.35 billion by 2025. A study led by Nielsen, an audience measurement, data and analytics firm, indicates that the top priority for global marketers continues to be growing brand awareness and attracting new customers.
This requires more planning and strategy than when media choices were much more limited. These statistics both impress and scare marketers, simply because every new dollar spent on PR results in an increase in the price that communications agencies will demand for their services.
Enhancing Brand Visibility and Customer Engagement
PRNEWS.IO, in fact, offers an alternative to expensive public relations. At its core is a marketplace of more than 100,000 media outlets from around the world. Enriched with big data on audiences, traffic sources, and other parameters that characterize the quality of publications, the platform provides clients with amazing value in predictable communications on transparent terms.
According to Steffi Teowira, head of content at travel search engine Wego, her company didn’t want to miss the opportunity to reach a wider audience. By taking advantage of the PRNEWS.IO platform, Wego was able to simplify and expedite the content distribution process, by guaranteeing placement in various online publications worldwide.
As the economy globalizes, competition among brands for people’s attention intensifies. Regular media mentions help with recognition and reinforce social proof. They also drive traffic and fuel the interest of potential customers, guiding them along the marketing funnel toward a purchase decision.
Empowering Small and Midsize Companies
Typical small to midsize companies within the US have been struggling for years with their PR campaigns, both in terms of budget and effectiveness. Getting featured in the right media publications at an affordable price is the ultimate goal for most. Unfortunately, not having the enormous PR budgets that many large-cap companies do makes it virtually impossible to maintain an in-house PR department and very challenging to achieve the desired results with a fixed budget.
PRNEWS.IO is still a relatively young company, and with time, it will continue to expand its capabilities beyond what it offers today. However, by keeping its main focus on providing powerful marketing and PR tools for customers with various budget levels, the company’s momentum will only grow stronger from here. As the demand for PR increases, PRNEWS.IO has what it takes to be a game-changer in the industry, both now and in the future.
