Since the COVID-19 pandemic there has been a continuation with remote work practices and many, who were required to work for periods at home, are keen to continue to do so. In addition, signs are that the younger generation are keen to have the flexibility between on-site and off-site work build into their contracts.
This is certainly the case in the U.K. here Google searches for ‘remote jobs’ and ‘work from home jobs’ hit their highest ever level during March 2023. Three years on from the pandemic, there is little sign that the popularity of such jobs is waning. This is despite signs that some politicians and businesses are increasingly eager to see workers back in offices.
A new study from remote marketing agency Enflow Digital reveals that Google searches for remote jobs in the U.K. hit their highest ever level since records of such searches began in 2004. The results have been passed to Digital Journal for review.
The data reveals that search for ‘remote jobs’ has grown by 58 percent when compared to the same period last year. Compared to December 2019, the number of searches for this term has gone up by 900 percent.
The lifting of official guidance to work from home in the UK in May last year has had little impact on the interest to work from home overall. While there was a slight dip immediately following that guidance being issued, it was followed shortly after by a sustained increase in searches for remote roles.
Since then, home working has proved to be transformative for many Brits, with many opting for a long term shift to the practice. A range of factors, including flexibility and the reduced amount of time spent commuting, combine to make the practice appealing to a number of workers. In fact, a recent poll of home workers by YouGov showed two in five respondents saying they would never return to the office.
For politicians and businesses, the verdict on home working has been more mixed. While some businesses have embraced the practice, others have looked to move back towards having people in offices. As recently as January, the head of the CBI (Tony Danker), Britain’s largest business group, told the BBC he believed most bosses secretly wanted all their staff back in offices.
Many bosses point to perceived lower productivity, while businesses in the centres of large cities like London and Manchester say lower footfall from office workers continues to act as a drag on their post-pandemic recovery. There has also been concern about the effect on commercial landlords, whose incomes have dropped due to an increase in empty office space.
Among politicians, multiple current or former cabinet ministers in the Conservative government have spoken of the importance of getting workers back into offices – and bosses at the Civil Service have been tasked with getting more workers back to their desks.
Much of the discussion around remote working has focused on it being a supposedly middle-class pursuit. Yet when searching for remote job opportunities in recent months, most people were seeking lower-qualification jobs, such as customer service, administrative and data entry job roles. However, interest in higher-qualification job roles has also been strong. Searches for remote marketing and finance roles put them among the top five most sought-after roles.
Top 10 most popular jobs people searched for in March 2023:
| Job Type | Search Term | Est. Monthly Search Volume | |
| 1 | Customer service | remote customer service jobs | 2400 |
| 2 | Administrative | remote admin jobs | 2200 |
| 3 | Data entry | remote data entry jobs | 1200 |
| 4 | Marketing | remote marketing jobs | 1000 |
| 5 | Finance | remote finance jobs | 900 |
| 6 | HR | remote hr jobs | 900 |
| 7 | IT | remote it jobs | 800 |
| 8 | Graphic design | remote graphic design jobs | 600 |
| 9 | Accounting | remote accounting jobs | 500 |
| 10 | Writer | remote writer jobs | 400 |
While the pursuit of remote job roles appears to be on the rise, data from the Office for National Statistics reports there has also been a significant rise in the number of people working from home. The Annual Population Survey from December 2019 reports around 12 percent of working adults worked from home at some point in the week prior to the interview. In the most recent Public Opinions and Social Trends Survey, from February 2023, around 40% of the working adults reported having worked from home at some point in the last seven days.
A spokesperson from Enflow Digital tells Digital Journal: “The pandemic presented a lot of people with an opportunity to see the benefits of working from home. Despite the official guidance to work from home being called off 10 months ago, not everyone is keen to go back to their workplaces… The experience of working from home has opened up people’s minds to the realm of opportunities available to them to work online. Unsurprisingly, increasingly more people feel confident to search for remote working opportunities.”
