Connect with us

Hi, what are you looking for?

Business

Mastercard is dropping its name from its logo

The move comes as digital payments rise and Mastercard tries to get customers to view it as a tech company instead of a credit-card company.

Mastercard is betting customers will know the company by its shiny interlocking circles.

The credit-card network and financial-services firm announced on Monday it will drop the name “Mastercard” from its logo. Instead, the logo will appear as two intersecting circles of red and yellow, with orange in the middle, on payment cards, sponsorships, and logos in stores where the card is accepted.

Mastercard s new logo

Mastercard’s new logo
Mastercard/ Business Insider

It’s the latest change for the company’s constantly evolving logo. The name went from being featured in the middle of the logo to, in its latest iteration before this one, being located underneath it in a sans-serif font. It also reflects a changing landscape in payments, where customers are increasingly paying without any kind of physical swipe or insert. More than ever, payments are done by inserting payment details or by swiping a phone, and the word “card” might feel a little old-fashioned.

“As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape,” the company wrote in a press release.

The company also increasingly wants to be seen as a financial-tech firm instead of simply a credit-card network. In the release announcing the logo change, Mastercard calls itself a “digital payment company.”

If successful, the move will make Mastercard one of the few companies that can be identified by just its logo, such as Nike and Apple.

This article was originally published on Business Insider. Copyright 2019.

Written By

You may also like:

World

Philippine President Rodrigo Duterte has walked back on a decision to end a key military deal with the United States - Copyright Philippines' Presidential...

World

As thick clouds of smoke billow across the vast Siberian region of Yakutia, Yegor Zakharov and his team are racing to stop its smouldering...

Tech & Science

A new antimicrobial model unravels various evolutionary effects offers a framework for optimising time-dependent, multidrug treatments.

World

Former Ivory Coast first lady Simone Gbagbo, seen here in August 2020, faced charges of crimes against humanity following her husband's refusal to hand...