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Lucas Grizz: steering the logistics industry towards ethical and sustainable horizons

The logistics industry is like the beating heart of global commerce and technology, pumping goods worldwide. But just like any other sector, it’s not immune to challenges and changes.

Photo courtesy Lucas Grizz
Photo courtesy Lucas Grizz

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The logistics industry is like the beating heart of global commerce and technology, pumping goods worldwide. But just like any other sector, it’s not immune to challenges and changes. From managing scattered data across unconnected systems to grappling with rapid fluctuations in demand, traditional logistics companies often find themselves caught in a web of complexities.

On top of that, the industry’s single-minded quest for efficiency can sometimes cast a shadow over the importance of ethical and sustainable operations. The scars left by mismanaged waste, high energy use, and questionable labor practices are all too visible. This highlights the urgency of integrating responsible practices within the core operational strategies.

While tackling these massive issues might feel like rolling the mythological boulder uphill, one entrepreneur and his company have managed not just to challenge the status quo but completely dismantle it.

Lucas Grizz, the visionary mind behind Raven Cargo, a freight brokerage firm with an international touch, identified the systemic issues within the industry early on and embarked on a quest to fight against these inefficiencies. And the main villain of his story is the domino effect of double brokering.

“Double brokering happens when a broker re-brokers a load to another transportation provider, often without the knowledge or consent of the original shipper,” he explains. “As a result, you get a chain of custody that breeds inefficiency increases costs and erodes trust.”

With Raven Cargo’s automation-driven system, Grizz has fortunately addressed these issues by providing real-time visibility of shipments, thus fostering trust and setting a new standard for ethics in the sector.

The company’s RavenEye system, which centralizes document management, has allowed Grizz and his team to increase transparency and steer the shipping and logistics industry toward newer, brighter horizons.

“With RavenEye, if a customer sends us a relevant document, the system automatically distributes it to other appropriate systems, keeping all reference points in one place. If someone requests a specific document, the software searches for it and retrieves it automatically, eliminating the need for manual searching,” Grizz explains.

Beyond document centralization and fighting against unfair business practices, Raven Cargo has also made a name for itself through its support for using alternative fuels. This debate has recently sparked due to the environmental impact of traditional fuels and the urgency to reduce carbon emissions.

“There is a growing consensus that we should explore options like hydrogen, LPG, and natural gas. Considering the current state of the environment, the need to shift toward more eco-friendly fuel has never been more urgent,” Grizz states.

Looking ahead, it’s become clear that the shipping and logistics industry is at a crossroads where the decisions made today shape the legacy of tomorrow.

As for Grizz, his mission is clear: paving the way toward a future where the industry thrives on transparency and where sustainability isn’t an afterthought but an integral part of business operations.

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Written By

Jon Stojan is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.

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