Opinions expressed by Digital Journal contributors are their own.
With the advent of shared documents, simplified collaboration between scientists who do not share a common language, enhanced computational power and more, our ability to communicate has been exponentially enhanced. It is this specific worldwide enhancement that has made the technological developments and groundbreaking discoveries of the last half century a reality.
One person who takes maximum advantage of advanced communications to empower biotech brands is Hugues Joublin, the Founder and CEO of Salience Communications. With a rich experience in the biotech field, Hugues Joublin earned unparalleled knowledge of the industry as a whole. He is the former Head of Global Corporate Affairs for AstraZeneca Oncology and was Vice President of Global Head Communications and Advocacy for Novartis Oncology. At the helm of such transformative projects, Joublin successfully executed diverse responsibilities to develop an innate ability to weave a unique thread through biotech communication. This ability eventually brought success to all his clients.
It all started a simple yet powerful realization of having a different approach to communication. To meet this need, he founded SALIENCE Communication, a boutique agency serving biotech firms seeking outstanding PR communications through a strategic partnership. SALIENCE Communication understands the intricacies of the industry and tailors strategies based on the specific needs of every business. It brings a refreshing approach that larger organizations seek.
Joublin‘s strategies in biotech communications have always been personal, passionate, and profoundly effective, which helped him stand out in this industry. He transformed corporate reputations through innovative strategies showcasing his commitment to effective communication. Through SALIENCE Communication, Joublin played a pivotal role in recruiting patients for rare disease clinical trials, an initiative to improve the healthcare system.
Apart from being a communication expert in the biotech field, Joublin is also a family man, living in perfect harmony with nature. Whether it is fly fishing or meditation, Joublin never fails to connect with the natural world and hone his communication skills in the corporate world. This ethos was the foundation of the holistic approach to SALIENCE Communication, combining passion and hard work to bring measurable results.
Joublin envisions a future beyond business. With a keen focus on expanding the global footprint of SALIENCE Communication, he will also pursue his personal ambitions. Armed with a Ph.D. in Medical Ethics, he wants to work for more ethical considerations in healthcare. According to him, family caregivers are always the unsung heroes in the healthcare system who can make the world a better place with just a little more recognition.
Joublin will continue to assist brands with his expertise in designing authentic and effective communication strategies. He wants to consistently push the boundaries of what’s possible to redefine communication for Biotech companies. This makes him a true maestro in this field, a visionary leader who not only speaks the language of the industry, but also curates success stories for brands taking science beyond the laboratories. SALIENCE Communication will be his tool in this journey of progress and transformation.
