Opinions expressed by Digital Journal contributors are their own.
Social media tools have become an almost ubiquitous part of a small business toolbelt. A Visual Objects survey found that 67% of small businesses, roughly two-thirds, use social media tools. A quarter of them sees it as their most valuable digital marketing tool, ahead of their website and online advertising.
As an owner of the law firm Rosen Injury Law, Eric Scott Rosen would be the first to praise the tremendous power of social media. When he started using it, he was launching his firm, and the world was beginning to shut down due to the pandemic. Learning to do social media was a part of his strategy to grow the business during difficult times.
When he started practicing law in 2007, social media wasn’t as widespread as it is today. At the time, Eric Scott Rosen had full hands in the court, serving the public as a prosecutor. Not having to develop his own business, he focused on what mattered most: being the best lawyer he could be.
Even later, when he joined a law firm as a trial lawyer, social media wasn’t a part of his daily job. Learning new things as a lawyer was. Eric Scott Rosen found himself in litigation against Big Tobacco, where jury verdicts routinely reach millions of dollars.
So when he finally decided it was time to leave the firm and start his own, he had all the skills a trial lawyer could have. He also had a civil trial specialist certification from The Florida Bar, which a tiny percentage of lawyers in Florida have. What he didn’t have, however, were the skills necessary to market his firm effectively online.
Thanks to his relentless work ethic and openness to learning new things, Eric Scott Rosen acquired the skills he needed to start producing content for social media consistently. Active across Instagram, LinkedIn, and TikTok, he’s become a prolific content creator on all the platforms that matter today.
And it worked. His firm survived the worst parts of the pandemic and thrived. It more than doubled in size, allowing for a more significant workload.
His content also put Eric Scott Rosen on the radar of a whole new demographic of not only people who might need a lawyer but are interested in becoming one themselves. It’s the cherry on the icing for Eric Scott Rosen, as he’s passionate about helping the coming generation of lawyers get some helpful insights into the profession.
For those who are already legal professionals, he offers a different kind of help. With them, he shares his knowledge about social media, the same things he used to build his firm, and the same thing he’s using today to keep it growing. And nothing beats the advice from a person who’s talking the talk as he’s walking the walk.
