Opinions expressed by Digital Journal contributors are their own.
With the proliferation of content and information on the internet, it gets more challenging to stand out. Marketing in the modern world is a dynamic concept that requires business owners to be agile and flexible. According to Ekalavya Hansaj, traditional advertising methods are falling out of favour with today’s business landscape, and entrepreneurs must adapt to that change if they want to succeed. As a results-driven marketer and serial marketer with over a decade in the industry, Hansaj is suitably qualified to say so. His mission is to help businesses not only digitize their strategies but also thrive and expand where others have failed.
With his innovative ideas and entrepreneurial mindset, Hansaj has carved a niche for himself in both the digital world and social media platforms like Instagram, YouTube, Facebook, and Twitter. On social media platforms, Hansaj is widely known as Mr Slayerz for his stand-up comics and Online Growth Guy for his ability to help people grow their online presence. As the Online Growth Guy, Hansaj’s marketing approach has succeeded in many industries, including technology, sports, communication, retail, and fashion.
“I want to make sure I’m providing my clients with measurable results,” says Hansaj. To achieve that, Hansaj has created a strategy that has worked well for him. The first tenet of that strategy is a value-driven marketing and advertising approach. Hansaj points out that today’s consumer is tech-savvy and more informed than earlier generations, so you need to do more than sell them a product. He believes in honesty, speed, accuracy, and transparency between consumers and businesses. Hansaj says that prioritizing trust establishes lasting relationships with customers, leading to a company’s organic growth.
Work environment and organizational culture are the other factors Hansaj believes are crucial for an organization’s growth. His vision is to help businesses create the best internal environment that allows their employees to grow. Hansaj upholds this vision by asking each employee to provide a private customer experience, which he believes promotes branding through word of mouth- he regards this as the best PR any company could ever have.
Being good isn’t enough for Hansaj; he continues to look for avenues to improve and distinguish himself from other marketers; this led him to establish a regulated mechanism to measure daily productivity and effectiveness. His Key Performance Indicators (KPIs) help him monitor how well he has performed in different parameters and know what aspects to improve. These indicators enable him to keep track of the brand’s achievements and subsequently maintain market dominance.
Hansaj’s leadership skills have also enabled him to thrive in the marketing world. His transformational leadership approach, coupled with convergent business practices and emerging technologies, gave him an edge over people in the space; this is how he stays relevant and on top of his game. Hansaj’s background in the tech world means leverage; it gives him unique insights, allowing him to identify and correctly utilize various tools that sum up to success for his businesses.
With the emergence of web3 and disruptive technologies, Hansaj now focuses on helping more businesses achieve success. So far, he has partnered with reputable brands in these industries and helped them grow their followers’ stats and revenue. Hansaj’s vision is to work with more businesses, particularly those in the startup world, and help them redesign their marketing approaches for sustained growth. Hansaj is currently the founder and CEO of world’s leading martech and adtech focused brand Ekalavya Hansaj, Inc. and Quarterly Global.