The 56th annual Cannes Lions International Advertising Festival recently announced the package design winners from the Design Category. Find out why Jamie Oliver’s condiment line and a “flowerbomb safe” took home gold.
When you shop, do you notice the package? Not just the metaphorical “total package” but the actual design of the product. Often overlooked, package design gets the star treatment at the annual Cannes Lions International Advertising Festival.
Recently, several award winners were announced, featuring a variety of brands encased in an array of design techniques. They each demonstrated a creative approach to brand packaging, even if the result comes off unusual or surreal. Either way, these products stand apart from its competitors huddled on store shelves.
One of the standout winners taking Gold was Jamie Oliver’s condiment line, designed by Pearlfisher. This grunge sketch-like design uses the DIY process instead of a more polished look. The jar labels resemble something an adventerous teen would draw, but it comes off as clear and intriguing as opposed to forced. The design firm behind the line is also well-known for their work on the Absolut Vodka bottles.
A Gold went to Raison Pure for their design of “Flowerbomb Safe,” a fragrance by Victor & Rolf. Packaged in an almost playful manner, the box practically reeks of mystery and danger. It might not be the norm to put perfumes in safes, but doesn’t it also tell the customer that the brand is precious?
Hamburg-based Jung von Matt won Gold for designing Gut Oggau Wine bottles. Each wine has a different “character” on the label, so the nine wine types altogether form a family clan of sorts. The label doesn’t just come with a face, but also a backstory and quotes on each individual.
Vodka bottles seem to enjoy a good makeover. One of the cuter designs to win at Cannes was Karlsson’s Gold Vodka. The grenade-like design definitely stands out from the other bottles on the shelf. Maybe it took its inspiration for this other similarly-shaped liquor bottle.
Alcohol cleaned up at the festival: Dr. Moeller’s Quince Brandy got a unique treatment by Serviceplan. Playing on the brandy’s name, the firm designed the packaging to resemble an old-timey cure-all. The packaging looks closer to a penicillin medicine than to a fine brandy.
Silver Hills Bakery gets cartoonish with their packaging, courtesy of Karacters Design Group. Each package of bread is adorned with an earthy scene relating to the bread, whether it’s called Hemptation or The King’s Kamut. Who would have thought that bread loafs could enjoy some fun package design?
