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Heineken warns of slowdown in consumer demand

Higher prices and the poor economic outlook are weighing on consumer demand, Heineken warns
Higher prices and the poor economic outlook are weighing on consumer demand, Heineken warns - Copyright AFP STR
Higher prices and the poor economic outlook are weighing on consumer demand, Heineken warns - Copyright AFP STR

Dutch brewing giant Heineken said Wednesday that it sold less beer in the third quarter, noting that higher prices and the poor economic outlook was affecting consumer demand.

The company, whose stable of brands includes Amstel, Sol and Tiger, sold 63.2 million hectolitres of beer in the three months to end of September, a drop of 5.4 percent.

Like many firms, Heineken raised prices as inflation hit the cost of its inputs, so overall revenues still rose, edging 2.0 percent higher compared to the same quarter last year to 9.6 billion euros ($10.1 billion) during the quarter.

Commenting on the drop in sales volumes, Heineken’s chief executive Dolf van den Brink said that although “inflation-led pricing is tapering, we observe a slowdown of consumer demand in various markets facing challenging macro-economic conditions.”

But profits have been squeezed. The brewing giant does not provide a third quarter net profit figure, but based on its published data the firm earned 768 million euros during the quarter, a drop of 18 percent.

Over the first nine months of the year, profits were down 12.5 percent to 1.924 billion euros, with Heineken saying the figure included the effects of exceptional items like its exit from Russia.

Heineken completed its exit from Russia in August, announcing it sold its operations to the locally-based Arnest Group at an exceptional loss of around 300 million euros.

But CEO van den Brink noted that sales volumes trends were improving in half of the company’s markets and that the company would continue to pursue its strategy of containing costs and rebalancing towards growing markets.

Heineken left in place its outlook for a stable to mid-single-digit increase in operating profit in 2023 as a whole. 

Heineken’s shares rose in morning trading but gave up their gains to stand flat in midday trading, while Amsterdam’s all-share AEX index was down 0.1 percent.

AFP
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