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Hate A/B testing? This AI platform is finally going to remove it from your to-do list

Despite its benefits, A/B testing can be a tedious and time-consuming process

Photo by Sittipol Sukuna/Getty Images
Photo by Sittipol Sukuna/Getty Images

Opinions expressed by Digital Journal contributors are their own.

If an advertiser aims to see what truly works for their audience, creative A/B testing is the most common way to go. A/B testing, or split testing, is a method used in marketing and product development to compare two versions of a webpage, ad, email, or any other marketing asset to determine which one performs better. In an A/B test, a control (A) is tested against a variant (B) by randomly presenting the two versions to different audience segments. Key performance indicators (KPIs) such as click-through rates, conversion rates, or engagement metrics are measured to assess which version yields superior results.

For advertisers and marketers, A/B testing is a critical tool for improving the effectiveness of their campaigns. It allows them to test different headlines, images, call-to-action buttons, layouts, and content variations to see which combination resonates most with their target audience. Marketers can identify elements that drive higher engagement and conversion rates when they systematically compare different versions. This leads to more efficient allocation of advertising budgets, better audience targeting, and overall improved ROI.

Despite its benefits, A/B testing can be a tedious and time-consuming process. Setting up and running an A/B test involves several steps, including defining the hypothesis, creating multiple versions of the asset, ensuring proper randomization, and collecting sufficient data to achieve statistical significance. Moreover, A/B testing often requires continuous monitoring and adjustments, adding to the workload of marketers.

The reliance on A/B testing can also be a hindrance to efficient creative analysis. Since it focuses on comparing predefined variations, it might miss out on discovering new, innovative ideas that were not initially considered. Additionally, the iterative nature of A/B testing means that marketers may spend a significant amount of time tweaking small elements rather than exploring broader creative concepts.

While A/B testing is a valuable tool for optimizing marketing efforts, its tedious nature and potential to limit creative exploration highlight the need for more efficient and innovative approaches to creative analysis.

The solution that advertisers didn’t realize they needed

For advertisers and marketers, the tedious process of A/B testing has long been a necessary evil to determine which creative elements resonate best with audiences. However, is changing this aspect of campaign optimization. eliminates the guesswork traditionally associated with A/B testing through its proprietary AI technology, providing advertisers with precise insights and actionable data to maximize campaign performance.’s platform utilizes deep machine learning to analyze a vast array of creative elements such as characters, colors, sounds, and text. Instead of running multiple A/B tests to gauge audience reactions, processes real-time data to identify what works best for each target segment. This approach solves the primary concern with A/B testing which is that it saves time. It also ensures that advertisers are making informed decisions backed by robust analytics, leading to higher engagement and conversion rates.

Beyond just removing the burden of A/B testing, offers a comprehensive full-funnel analysis that spans placements and countries. Advertisers can delve deep into the performance of their creative assets without the iterative cycles of traditional testing methods. The platform’s smart algorithms, combined with human insights, pinpoint unique features specific to each brand, ensuring that campaigns are optimized and distinctive and memorable at the same time.

For those who have long despised the cumbersome process of A/B testing, represents a game-changing solution. It ultimately automates and enhances the creative optimization process which empowers advertisers to focus on what truly matters — crafting compelling narratives and engaging experiences for their audiences.

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