The world of work continues to evolve and the younger generation are less keen to sit in meetings compared with communicating using instant messaging or email. A survey reveals that 59 percent more Gen Z and Millennial workers believe that instant messaging or email instead of calls or meetings is the best way to “get things done.”
The research comes from a study undertaken by global recruitment agency Robert Walters. This suggests modern technology methods have enabled younger professionals to achieve more efficient outcomes. As a consequence, just 11 percent of this cohort believe that calls and meetings are worthwhile.
In contrast, the survey finds that 49 percent of Gen X and Baby Boomers (aged 44-78) believe that less calls and meetings will have a negative impact on business relationships. Such findings exemplify the challenges of a multigenerational workforce.
This is in the context of the different generations, as commonly categorised by marketers:
| Generations | Born | Current Ages |
| Gen Z | 1997 – 2012 | 12 – 27 |
| Millennials | 1981 – 1996 | 28 – 43 |
| Gen X | 1965 – 1980 | 44 – 59 |
| Boomers II (a/k/a Generation Jones) | 1955 – 1964 | 60 – 69 |
| Boomers I | 1946 – 1954 | 70 – 78 |
Commenting on these findings, Martin Fox, Managing Director of Robert Walters Canada, says: “Younger professionals are embracing the digital age and the positive impact it can have on productivity and time management.”
Fox continues: “While the efficiency and convenience of digital communication cannot be denied, we must recognize the downsides. Face-to-face interactions allow for meaningful connections and provide an opportunity for non-verbal communication cues, building trust and rapport with clients and colleagues.”
Citing an example, Fox raises: “The subtleties of body language, facial expressions, and tone of voice contribute to a deeper understanding and connection that often cannot be fully conveyed through text or even video chats.”
The study also highlights the shift in attitudes towards traditional business practices. The old-school concept of a “long lunch” with a prospective client is perceived as outdated by some younger professionals, with almost half (46 percent) saying that they are “hit and miss”.
Here Fox observes: “Younger generations are less inclined to spend hours in a restaurant or cafe when they can have a quick discussion online. This change has the potential to reshape business models, as companies need to adapt to meet the needs and preferences of this tech-savvy demographic. Nevertheless, it’s crucial for employees to recognize the great value in in-person face time; it remains a crucial aspect of professional relationship-building.”
Such findings indicates that organizations should implement various communication methods to accommodate different preferences.
