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For Whitefang Water founder and CEO KSee, the path to entrepreneurship was anything but a straight line. His turbulent history with drugs and alcohol led him to a series of inevitable run-ins with the law, and by the time KSee was on the receiving end of his third DUI, he knew it was time to reevaluate his life.
“I’m the last one to preach to anybody,” KSee says. “My head shouldn’t even be on my shoulders.”
Grateful to have made it out through his reckless days unscathed, KSee confronted his own mortality and began to take his health more seriously. He embarked on a new exercise regimen, and as with any fitness routine, hydration played a significant role. KSee found himself searching for something to drink during his workouts that wasn’t water.
“Water is the most boring thing in the world. I have to force myself to drink water every day,” he explains.
He looked up and down the aisles of his grocery store, and all he saw were seemingly endless options for health-washed products. He found nothing containing actual health benefits. Most frustrating for KSee was that none were carbonated.
“There’s no hydration drinks that are carbonated, right? All the carbonated drinks are either soda water, or they have alcohol in them,” he says.
KSee had inadvertently identified the one product that was missing from his life. It was then that KSee realized that he needed to do more than make positive choices to benefit his health — he needed to create. In his mind the wheels of imagination started to turn, and it wasn’t long before Whitefang Water was born.
Whitefang Water is the product of KSee’s careful attention to detail and selection of ingredients. The motivational hydration beverage is a non-alcoholic functional seltzer flavored with zero-alcohol aromatic bitters that offer a touch of ginger, cinnamon, and allspice. Whitefang Water contains zero calories, zero sugar, and zero caffeine while delivering a daily dose of B vitamins, potassium, magnesium, L-Theanine, and 5-HTP.
For KSee, the drive to bring Whitefang Water to people across the country started at home.
“It stems from trying to change my life. I’ve got teenage kids, and I want to live long. I don’t want to be sick, and I don’t want to be tired.”
Only by reflecting upon his past choices was KSee able to envision his future more clearly.
“I started thinking about how I could extend my longevity, my life. That’s where this really came from, is thinking about trying to live longer.”
KSee is living proof that changing your life is possible and worthwhile, and it’s never too late to take your health seriously.
“My biological age is 50. And I was buried in coke and alcohol and tobacco up until I was 40 years old.”
Through Whitefang Water, KSee hopes to spread not only hydration, but clarity regarding the importance of making choices that will positively impact your overall health.
“If you’re over 25 years old, you definitely need to cut processed food. It’s hard because of the convenience factor, but if you drink Whitefang, at least you’re not craving the carbs as much, and you’ll have all the B vitamins you need.”
KSee’s journey from a nine-year-old who dreamt of one day becoming a business owner to the CEO of an innovative hydration brand has been nothing if not tumultuous. Still, he desires to make an impact that extends beyond the scope of his own life that has kept him going.
“I’ve had a lot of failures, but I believe this is better for the world than anything I’ve ever done.”
