For many sellers of goods, Amazon provides the prospect of easy sales. However, many sellers fail because of the lack of learning, experience and the right strategy. In addition, Amazon has become stricter in allowing who can sell, what can be sold, and how.
A few also leave the service due to the information received from Amazon not matching other retail websites. This latter point appears to have been addressed.
Amazon has recently announced an new service called ‘Account Health Rating’. This is one of many new offerings the company is rolling out to improve the overall experience of sellers.
The new Account Health Rating is designed to be an easy-to-understand metric that gives sellers an overall state of their account health, including if this numerical value makes their account “Healthy,” “At-Risk,” or “Unhealthy.”
The Account Health Rating should enable sellers to better understand exactly where their account health stands, better prioritize potential issues, and ensure that their account status remains healthy so sellers can focus their energy on selling products and growing their businesses.
Amazon will begin to roll out the new version of the Account Health Rating in August to sellers in its U.S. and Canada stores, and to sellers in its other worldwide stores in 2023.
The new Account Health Rating responds to a few key pieces of feedback that the company has received from sellers.
The first of these is that rather than a list of policy violations that could lead to suspension of their account, sellers have asked to understand exactly where they stand overall – the new Account Health Rating is that holistic metric and will be the determining factor for account suspension based on accumulated policy violations.
The second point flagged is that if there are any outstanding policy violations negatively impacting the Account Heath Rating, a seller will be able to see the level of severity for each violation – ensuring that they are prioritizing the most important issues first.
With the third and final issue, sellers have asked for more help in adhering to Amazon’s policies. That’s why Amazon makes it easy for sellers to contact the company anytime they need support or have questions, and Amazon’s team of dedicated Account Health Specialists is ready to support sellers over the phone or via email in getting their account back on track.
