It’s just one of those days. You can’t help but crave some doughy, cheesy goodness. You’d kill for a big slab of pizza at this point. But the problem is that you’re not sure what you want on it. There’s so much to choose from. As you stare at the takeout menu you just can’t decide between the pepperonis, mushrooms, chicken, anchovies; it’s just too much for your brain to handle. Well, thanks to Domino’s, you’ll no longer have to worry about making those difficult, life-changing decisions as the company is rolling out its new ‘Tummy Translator‘ app.
What exactly is the ‘Tummy Translator’ app, you might ask? The app was designed to help users figure out what they want to eat. According to the company it is a 1960s-inspired piece of technology and it uses what they’re calling “Gastro-Acoustic-Enterology.” The user must first select whether he or she is peckish, nibbly, hungry or famished. They must then place their phone against their stomach with the screen facing backwards, allowing the app to do its job. In addition to suggesting what customers order, the app also offers special promotional codes and discounts.
Domino’s isn’t the only restaurant that’s going digital with its ordering process. Late last year, Pizza Hut announced its new ‘subconscious menu,’ which is a digital menu with 20 ingredients that tracks users’ eye movements to determine which topping they have been looking at the longest. Also last year, it was announced that McDonald’s might be replacing many of its cashiers with touch screen machines. Even restaurant chain Panera Bread might be replacing cashiers with robots as soon as 2016.
