TORONTO, Canada – August 10, 2001 – DigitalJournal.com, a leading Canadian online lifestyle magazine for the Internet generation, today announced the launch of Digital Journal, the first quarterly newsstand magazine devoted to the ongoing convergence of information technology, lifestyle and the arts. Available on newsstands coast-to-coast since July 2001, the premiere issue features an eclectic range of feature stories, profiles of next-generation Internet thought leaders, major news events, and the creative application of technology in a digital world. Initially published quarterly, the magazine will move to monthly frequency in 2003.
“In looking at the market for a print magazine that was a creative extension of DigitalJournal.com brand, we realized there was an opportunity to create a digital culture magazine that provides an alternative perspective on Internet technology and its impacts across the entire social spectrum,” said Janusz J. Uiberall, president and founder of DigitalJournal.com. “The Internet demographic is a diverse market, and Digital Journal is designed to reflect that by looking at the revolution that is happening behind the headlines. We’re interested in the everyday Internet users that are making a dramatic impact on everyday lives.”
While the magazine won’t ignore major news stories and trendsetters, it provides a unique perspective on the industry that no other digital culture or Internet lifestyle magazine can claim. What do jazz musician Oscar Peterson, Napster, The Toronto International Film Festival, rock band U2, and Microsoft all have in common? The pages of Digital Journal pull these diverse subjects together in much the same way life on the Internet has broadened into a highly associative web of interests, relationships, viewpoints and content areas.
In fulfilling its publishing mandate, Digital Journal will open up the world of digital culture to embrace the wide array of interests and business opportunities that impact its target demographic. Recognizing that digital culture represents a wide audience that continues to broaden alongside more affordable and ubiquitous access to the Internet, Digital Journal will also provide unprecedented revenue opportunities for its key advertisers to reach a diverse and rapidly growing marketplace.
“Technology is changing the way we think, feel and interact as a culture,” adds Alex Chumak, Vice President Web Development & Associate Publisher of Digital Journal. “Digital Journal is taking a unique approach that distinguishes it from other Internet magazines. We’re liberating digital culture from its technological origins and embracing the human impacts that technology has on every one of us. We want to be the popular voice of the Internet generation, rather than a niche publication that caters to the digerati. We won’t shy away from the political implications, or censor the opinions of our contributors and readers. Digital Journal is about understanding how and why technology is changing global cultures – no subject is outside the scope of the magazine.”
Key issues the magazine will investigate include: the businesses of digital music, film, and publishing; interactive gaming; emerging wireless and broadband content and applications; business-to-business e-commerce; the often controversial relationship between digital content and intellectual property law; the arts; global travel and more.