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After two decades of studying how people think, choose, and act upon their impulses, Paul Chan and David Brudenell identified a primary problem: that decision-making is broken. This wasn’t because people were incapable of doing it themselves, but because the systems around them are built to sabotage success. With too much noise and too many tools, clarity is lost, and businesses grind to a halt.
Paul Chan and David Brudenell knew there was a better way.
That vision turned into Decidr.
What is Decidr?
Decidr is your new decision-making engine. It’s a horizontal, AI-powered platform that destroys silos, cuts through the noise, and unites your people, data, and strategy into a single, seamless flow. No more chaotic Slack threads. No more workarounds with Airtable. Just pure clarity, at scale.
With agentic AI, Decidr transforms businesses to run smarter, faster, and more efficiently. It connects strategy, data, people, and workflows into one intelligent platform.
“We set out to redefine decision-making from the ground up—not as a moment in time, but as a system,” Brudenell says.
This system is intelligent, dynamic, and built for the fast-paced world of today’s businesses. It empowers teams to act with confidence and purpose.
What makes Decidr different
While others automate tasks, Decidr accelerates growth. It’s not another app—it’s your decision operating system, always learning, always evolving. With its core of agentic AI, Decidr is goal-oriented, turning strategy into action in real-time, across your entire business.
In partnership with Amazon Web Services (AWS), Decidr delivers unmatched scalability, security, and performance for AI-driven transformations. Together, they are co-developing the Decidr Agentic Core, a next-gen AI framework that combines AWS’s cloud infrastructure with Decidr’s powerful AI to fuel business change.
The impact of Decidr
With Decidr, decisions don’t stall; they explode into motion. Complexity becomes a thing of the past, replaced by insight, clarity, and action. Move from backlog to breakthrough—teams move faster, scale smarter, and spend their time making real progress.
“We see Decidr becoming as fundamental to business as the iPhone is to communication—an essential operating layer for how the world works,” Brudenell says. “We’re building the gold standard for intelligent work, where our AI powers clarity and better outcomes become predictable.”
Decidr’s mission is clear: to become the go-to decision system for teams everywhere. For those launching ventures, scaling businesses, or shifting strategy, Decidr will be more than a tool—it will be the platform trusted to execute their vision with precision and speed.
While many companies are still discussing the potential of AI, Decidr is already delivering on it. The company has built what others are still speculating about. For example, Decidr didn’t need a task force or a six-month roadmap to make it happen. Instead, they built what businesses were actually asking for: AI that acts with intent, adapts in real-time, and drives real results. Decidr has built this for the companies that are often excluded from the AI conversation: Australia’s small and medium-sized enterprises.
A prime example of this is Edible Beauty, one of Decidr’s foundational partners. As a fast-moving, fast-growing e-commerce brand, they were not a legacy enterprise, but with Decidr, they’ve seen impressive results. With Decidr’s AI-powered platform, Edible Beauty has experienced a 33.6% increase in visits-to-chat conversions, a 74.7% increase in email captures via chat, and a 52.4% rise in orders started through chat. Additionally, customers are moving from “hi” to “buy” 18% faster.
No consultants. No transformation deck. No 12-month implementation cycle. Just agentic AI, doing its job. While the enterprise world is still naming the problem, Decidr is already solving it.
The future of Decidr
This isn’t just another tool. It’s a new era of work. Decidr is building the default decision system for the next generation of founders, operators, and strategists who don’t have time for slow or redundant processes.
The future isn’t automated. It’s accelerated. And it’s already here.
Ready to reshape your business?Learn more about Decidr on their website.
