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Coca-Cola rolls out new bottle made from 100% recycled plastic

The soda and beverage giant has often been criticized for being one of the biggest producers of plastic waste. Today’s move is a culmination of initiatives Coca-Cola and other companies began several years ago to cut plastics use.

Beginning in February 2021, the company is shifting to 100 percent recycled polyethylene terephthalate (rPET) plastic bottles across its drink portfolio. Brands, including Coke, Coke Zero Sugar, Diet Coke, and Fanta will now come in a new, 13.2oz bottle designed to be sippable and reduce the amount of plastic used, according to Waste 360.

The new, 13.2-ounce bottle is Coke’s response to its customers wanting a container that’s less wasteful. “We’ve been listening to consumers and they have been telling us they want something a little smaller and a little more easy to consume,” Alpa Sutaria, Coca-Cola’s general manager of sustainability, told CNN Business. “We took this opportunity to make a bottle with plastic that’s 100% recyclable.”

The 13.2-ounce size bottle is smaller than the typical 20-ounce bottle. The company notes that its 7.5-ounce mini can have garnered strong sales. The Atlanta, Georgia-based firm said the new recycled bottles would help reduce its use of new plastic by more than 20 percent across its North American portfolio compared with 2018, reports Reuters.

Nestle and PepsiCo, among the top polluters, have also taken steps to redesign packaging and reduce waste. Nestlé, the world’s biggest food company, announced last year it’s spending $2 billion on similar initiatives. Pepsi recently rolled out a redesigned 2-liter bottle that uses 24 percent less material.

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We are deeply saddened to announce the passing of our dear friend Karen Graham, who served as Editor-at-Large at Digital Journal. She was 78 years old. Karen's view of what is happening in our world was colored by her love of history and how the past influences events taking place today. Her belief in humankind's part in the care of the planet and our environment has led her to focus on the need for action in dealing with climate change. It was said by Geoffrey C. Ward, "Journalism is merely history's first draft." Everyone who writes about what is happening today is indeed, writing a small part of our history.

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